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<channel>
	<title>JB Designer</title>
	<link>https://iamjbchoi.com</link>
	<description>JB Designer</description>
	<pubDate>Mon, 19 Aug 2024 23:31:00 +0000</pubDate>
	<generator>https://iamjbchoi.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Healthfirst</title>
				
		<link>https://iamjbchoi.com/Healthfirst</link>

		<pubDate>Mon, 19 Aug 2024 23:31:00 +0000</pubDate>

		<dc:creator>JB Designer</dc:creator>

		<guid isPermaLink="true">https://iamjbchoi.com/Healthfirst</guid>

		<description>
	
	
 
	
	
	
 
	
	
	
Healthfirst
	
	
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/8e1c194eaafcb87c2d0db5060359b1ae13b7b5780a87c229a04bdc024cebeaf7/1-1.jpg" data-mid="217242780" border="0"  src="https://freight.cargo.site/w/1000/i/8e1c194eaafcb87c2d0db5060359b1ae13b7b5780a87c229a04bdc024cebeaf7/1-1.jpg" /&#62;


	

	Company Intro
	

	
	&#60;img width="3040" height="1112" width_o="3040" height_o="1112" data-src="https://freight.cargo.site/t/original/i/d7ff4d1533af38a09dc5109e66956e155a825947434cf4aba7dc90bc8a6b7149/2.jpg" data-mid="216727127" border="0"  src="https://freight.cargo.site/w/1000/i/d7ff4d1533af38a09dc5109e66956e155a825947434cf4aba7dc90bc8a6b7149/2.jpg" /&#62;


	

	
	&#60;img width="3252" height="2136" width_o="3252" height_o="2136" data-src="https://freight.cargo.site/t/original/i/d396214573a2f604cb03f1ad6709607967339873e1271d5cdfca037010390b1a/3.jpg" data-mid="216647944" border="0"  src="https://freight.cargo.site/w/1000/i/d396214573a2f604cb03f1ad6709607967339873e1271d5cdfca037010390b1a/3.jpg" /&#62;




	

	Role
	

	
	&#60;img width="2098" height="1294" width_o="2098" height_o="1294" data-src="https://freight.cargo.site/t/original/i/68307bde1beaa62de1c42af6d60ce7f8144423b957d441c0b6ce2471338797d7/4.png" data-mid="216696702" border="0"  src="https://freight.cargo.site/w/1000/i/68307bde1beaa62de1c42af6d60ce7f8144423b957d441c0b6ce2471338797d7/4.png" /&#62;






	

	Email Component System Project
	

	
Previous Email Design
	

	&#60;img width="1843" height="1367" width_o="1843" height_o="1367" data-src="https://freight.cargo.site/t/original/i/bedb0a6c86cc0f339a56ec1efa4cbafd7f49cb119ba9c1f4380b2ce4eb565e38/5.png" data-mid="217477479" border="0"  src="https://freight.cargo.site/w/1000/i/bedb0a6c86cc0f339a56ec1efa4cbafd7f49cb119ba9c1f4380b2ce4eb565e38/5.png" /&#62;




	&#60;img width="2112" height="1425" width_o="2112" height_o="1425" data-src="https://freight.cargo.site/t/original/i/f599eed51a9ecfe4e7273a37aee640a5e25cba2baec91bcfadbe35086056c958/6.png" data-mid="216697059" border="0"  src="https://freight.cargo.site/w/1000/i/f599eed51a9ecfe4e7273a37aee640a5e25cba2baec91bcfadbe35086056c958/6.png" /&#62;

	


	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3797c78e57b76c221e16de1524445bdd310bbd3700cece7c886c7c962a01ff61/7.jpg" data-mid="216700403" border="0"  src="https://freight.cargo.site/w/1000/i/3797c78e57b76c221e16de1524445bdd310bbd3700cece7c886c7c962a01ff61/7.jpg" /&#62;


	

	


	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3732eb584999b54f2cf3bb43aa484c4232f195d8785718f5d3a290da44f13d1e/8.jpg" data-mid="216700463" border="0"  src="https://freight.cargo.site/w/1000/i/3732eb584999b54f2cf3bb43aa484c4232f195d8785718f5d3a290da44f13d1e/8.jpg" /&#62;


	

	


	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/875c6f52922b906096cf3e9ac1c18865702240a4b539088c34c04997b80d4bd2/9.jpg" data-mid="216700464" border="0"  src="https://freight.cargo.site/w/1000/i/875c6f52922b906096cf3e9ac1c18865702240a4b539088c34c04997b80d4bd2/9.jpg" /&#62;


	

	


	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/06195bd6a95a4818d76b150dbe4380a7dc65f0d344986c9f8eb3a082a5dfbc07/10.jpg" data-mid="216700466" border="0"  src="https://freight.cargo.site/w/1000/i/06195bd6a95a4818d76b150dbe4380a7dc65f0d344986c9f8eb3a082a5dfbc07/10.jpg" /&#62;

	

	





	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e45c32cb8e26f9b714f24fc16276b7dd851eaa382991a6cb6bd8e8344a42d99f/11.jpg" data-mid="216700467" border="0"  src="https://freight.cargo.site/w/1000/i/e45c32cb8e26f9b714f24fc16276b7dd851eaa382991a6cb6bd8e8344a42d99f/11.jpg" /&#62;




	

	How Might We
	

	
	
&#60;img width="2421" height="244" width_o="2421" height_o="244" data-src="https://freight.cargo.site/t/original/i/577dd9617f66ff69b5227efbcf00bb450b4d20fdcaf2c8241a28fd292a4f8b33/12.png" data-mid="216726967" border="0"  src="https://freight.cargo.site/w/1000/i/577dd9617f66ff69b5227efbcf00bb450b4d20fdcaf2c8241a28fd292a4f8b33/12.png" /&#62;








	

	Solution
	

	
	&#60;img width="2454" height="296" width_o="2454" height_o="296" data-src="https://freight.cargo.site/t/original/i/30fafe16cecfd9baef0e3b8ffb4249e107896724e31dafc4eefbac5a2785a078/13.jpg" data-mid="216727285" border="0"  src="https://freight.cargo.site/w/1000/i/30fafe16cecfd9baef0e3b8ffb4249e107896724e31dafc4eefbac5a2785a078/13.jpg" /&#62;








	

	Research for Reference


	

	&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/270ec1eb379d54aa877254d7ae2923f5f546b42470be458bb4762f5cad658d46/14-2.jpg" data-mid="217147508" border="0"  src="https://freight.cargo.site/w/1000/i/270ec1eb379d54aa877254d7ae2923f5f546b42470be458bb4762f5cad658d46/14-2.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/0dade19b2574f440b3f46e64b1d7a588c503d755c9113df6a70c1772406745da/15.jpg" data-mid="217150694" border="0"  src="https://freight.cargo.site/w/1000/i/0dade19b2574f440b3f46e64b1d7a588c503d755c9113df6a70c1772406745da/15.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/6b30e009d2bbf0b044bb5a8cd4be254368ee59b2f869a932655e6d3ef44fe175/16.jpg" data-mid="217150736" border="0"  src="https://freight.cargo.site/w/1000/i/6b30e009d2bbf0b044bb5a8cd4be254368ee59b2f869a932655e6d3ef44fe175/16.jpg" /&#62;

&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/26fa5596dc962830b78fb67d5a9417b2e6360fc2ba19e49f975a2a787d0c08c8/18.png" data-mid="217150839" border="0"  src="https://freight.cargo.site/w/1000/i/26fa5596dc962830b78fb67d5a9417b2e6360fc2ba19e49f975a2a787d0c08c8/18.png" /&#62;

&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/2c8eefacaa89103fc3f1ed94954a58136801c45cf508e2fe98088563a6bb9d55/17.jpg" data-mid="217150780" border="0"  src="https://freight.cargo.site/w/1000/i/2c8eefacaa89103fc3f1ed94954a58136801c45cf508e2fe98088563a6bb9d55/17.jpg" /&#62;






	First Prototype
	

	&#60;img width="2880" height="1530" width_o="2880" height_o="1530" data-src="https://freight.cargo.site/t/original/i/22ecc56dfeb819994fa4fe4fbd02a01a9fc6839ce62005e7ec45dcb7b1e9a14f/19.jpg" data-mid="217153327" border="0"  src="https://freight.cargo.site/w/1000/i/22ecc56dfeb819994fa4fe4fbd02a01a9fc6839ce62005e7ec45dcb7b1e9a14f/19.jpg" /&#62;




	Key Feedback on the First Prototype
	

	
	
&#60;img width="1515" height="747" width_o="1515" height_o="747" data-src="https://freight.cargo.site/t/original/i/6566921bd86bc05e85f1edfab4467b1a0cd7f65d99b09f42b978c3c75173b151/20.png" data-mid="217152783" border="0"  src="https://freight.cargo.site/w/1000/i/6566921bd86bc05e85f1edfab4467b1a0cd7f65d99b09f42b978c3c75173b151/20.png" /&#62;



	

	Second Prototype
	

	&#60;img width="2880" height="1515" width_o="2880" height_o="1515" data-src="https://freight.cargo.site/t/original/i/ddff37bb3ff627eb377a6a7671797f34f29d354320ab3cc87a66fb8dc93ae50d/21.jpg" data-mid="217153353" border="0"  src="https://freight.cargo.site/w/1000/i/ddff37bb3ff627eb377a6a7671797f34f29d354320ab3cc87a66fb8dc93ae50d/21.jpg" /&#62;

	


Key Feedback on the Second Prototype
	

	
	
&#60;img width="1547" height="972" width_o="1547" height_o="972" data-src="https://freight.cargo.site/t/original/i/311dd38dabb536626a9484538bc7a129e4987919bea8a5b55ecccdeeb3bde762/22.png" data-mid="217163025" border="0"  src="https://freight.cargo.site/w/1000/i/311dd38dabb536626a9484538bc7a129e4987919bea8a5b55ecccdeeb3bde762/22.png" /&#62;






	

	Final Result
	

	
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/70cb7efb87477fa9aba81bb4bf6ee22b390d1e448c4e8f72151cac24071be89d/23.jpg" data-mid="217172386" border="0"  src="https://freight.cargo.site/w/1000/i/70cb7efb87477fa9aba81bb4bf6ee22b390d1e448c4e8f72151cac24071be89d/23.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/c11d1cb57195d460216548df560ff0d4a8cc0fa9193aee60328f5af987a2bd04/24.jpg" data-mid="217172442" border="0"  src="https://freight.cargo.site/w/1000/i/c11d1cb57195d460216548df560ff0d4a8cc0fa9193aee60328f5af987a2bd04/24.jpg" /&#62;

&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/3d13a1b5c7e9e7b24df43fa266052a83c102eea498d0ffc0d140ce48169867f9/25.jpg" data-mid="217172604" border="0"  src="https://freight.cargo.site/w/1000/i/3d13a1b5c7e9e7b24df43fa266052a83c102eea498d0ffc0d140ce48169867f9/25.jpg" /&#62;

&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/b66974f324221cdfdb9d7034b081695a8cbc0008618a25497049b194f16aaf33/26.jpg" data-mid="217173298" border="0"  src="https://freight.cargo.site/w/1000/i/b66974f324221cdfdb9d7034b081695a8cbc0008618a25497049b194f16aaf33/26.jpg" /&#62;

&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/d5c31a5c47b88729699597320eaf202b147f20dcf780b6fb6d200969c0eee737/27.jpg" data-mid="217173678" border="0"  src="https://freight.cargo.site/w/1000/i/d5c31a5c47b88729699597320eaf202b147f20dcf780b6fb6d200969c0eee737/27.jpg" /&#62;




	Module System Using Figma Auto Layout, Boolean &#38;amp; Variant — Setting Align


    


	
	

	




Module System Using Figma Auto Layout, Boolean &#38;amp; Variant — Setting Color




	

	


Module System Using Figma Auto Layout, Boolean &#38;amp; Variant — Setting Content &#38;amp; Space




	
	
	

	
	
	

	

Launched Design
	

	&#60;img width="2880" height="2291" width_o="2880" height_o="2291" data-src="https://freight.cargo.site/t/original/i/cea5c1e794eea506aeb4717fc4b2510f36ce7d265b126a1a5aa6401d88fd3571/28.jpg" data-mid="217243808" border="0"  src="https://freight.cargo.site/w/1000/i/cea5c1e794eea506aeb4717fc4b2510f36ce7d265b126a1a5aa6401d88fd3571/28.jpg" /&#62;

Caregiver Landing Page 
	
	
&#60;img width="3322" height="1029" width_o="3322" height_o="1029" data-src="https://freight.cargo.site/t/original/i/a08d9736027e3b61b33a59d9b039a94f2365c56a8c07c1881972ee0f69fe46f5/29.png" data-mid="217377511" border="0"  src="https://freight.cargo.site/w/1000/i/a08d9736027e3b61b33a59d9b039a94f2365c56a8c07c1881972ee0f69fe46f5/29.png" /&#62;



	

	First Prototype
	

	
	&#60;img width="1608" height="2817" width_o="1608" height_o="2817" data-src="https://freight.cargo.site/t/original/i/40bfe6b1df89776dfa05cf8e34a16abb43cdd04b38684e0099141b927acdf05c/30.png" data-mid="217377761" border="0"  src="https://freight.cargo.site/w/1000/i/40bfe6b1df89776dfa05cf8e34a16abb43cdd04b38684e0099141b927acdf05c/30.png" /&#62;


	

	Second Prototype
	

	&#60;img width="3752" height="1820" width_o="3752" height_o="1820" data-src="https://freight.cargo.site/t/original/i/0964406916d157c627effbd39c0f81f272cfccc9918906aaf5d56ce7b05ab73f/31.png" data-mid="217377990" border="0"  src="https://freight.cargo.site/w/1000/i/0964406916d157c627effbd39c0f81f272cfccc9918906aaf5d56ce7b05ab73f/31.png" /&#62;




	Third Prototype
	

	
	&#60;img width="1072" height="1656" width_o="1072" height_o="1656" data-src="https://freight.cargo.site/t/original/i/b744c97883837cd9cfc523ec06e4126b95720bd1e92534f7dd9c597cfb365bfd/32.png" data-mid="217435436" border="0"  src="https://freight.cargo.site/w/1000/i/b744c97883837cd9cfc523ec06e4126b95720bd1e92534f7dd9c597cfb365bfd/32.png" /&#62;



	

	Final Result
	

	
&#60;img width="1932" height="1432" width_o="1932" height_o="1432" data-src="https://freight.cargo.site/t/original/i/098572426b1115a829dc7f69e7b46284d1f9b3783eef3db77a31625a3dcb3194/33.png" data-mid="217531139" border="0"  src="https://freight.cargo.site/w/1000/i/098572426b1115a829dc7f69e7b46284d1f9b3783eef3db77a31625a3dcb3194/33.png" /&#62;

&#60;img width="1932" height="1476" width_o="1932" height_o="1476" data-src="https://freight.cargo.site/t/original/i/bcfb87c0ab8186ac03f225a08fbc635f1f110078e3f54c449679bda84344f782/34.png" data-mid="217531140" border="0"  src="https://freight.cargo.site/w/1000/i/bcfb87c0ab8186ac03f225a08fbc635f1f110078e3f54c449679bda84344f782/34.png" /&#62;




	Broker Communication Email Template

	&#60;img width="2322" height="132" width_o="2322" height_o="132" data-src="https://freight.cargo.site/t/original/i/a6767fd4257c0fde89add20a61a2e6466fd46c99504adf03c5ece94fd4e85fc3/35.png" data-mid="217437677" border="0"  src="https://freight.cargo.site/w/1000/i/a6767fd4257c0fde89add20a61a2e6466fd46c99504adf03c5ece94fd4e85fc3/35.png" /&#62;
	

	&#60;img width="2844" height="1867" width_o="2844" height_o="1867" data-src="https://freight.cargo.site/t/original/i/e71e18c077526833afeb3733c382075d2000d081baccf5508a060ed700b4406f/36.png" data-mid="217437536" border="0"  src="https://freight.cargo.site/w/1000/i/e71e18c077526833afeb3733c382075d2000d081baccf5508a060ed700b4406f/36.png" /&#62;

&#60;img width="2844" height="2587" width_o="2844" height_o="2587" data-src="https://freight.cargo.site/t/original/i/d0f5b50a29548b7a4fd5fea39177ee5dbed5c1a0a31cb9f89b7f472f6a593de4/37.png" data-mid="217437538" border="0"  src="https://freight.cargo.site/w/1000/i/d0f5b50a29548b7a4fd5fea39177ee5dbed5c1a0a31cb9f89b7f472f6a593de4/37.png" /&#62;





	Women’s Health Email 

	

	&#60;img width="2322" height="308" width_o="2322" height_o="308" data-src="https://freight.cargo.site/t/original/i/5c348e7375432b204d0067fb99ff257f97cf7b0248edc0a0ec6ff9166acebd29/38.png" data-mid="217437719" border="0"  src="https://freight.cargo.site/w/1000/i/5c348e7375432b204d0067fb99ff257f97cf7b0248edc0a0ec6ff9166acebd29/38.png" /&#62;
	

	
	&#60;img width="2016" height="2559" width_o="2016" height_o="2559" data-src="https://freight.cargo.site/t/original/i/38673b9c99f41bcf7ba839f69068bd4844d074ac80121e6a0238eeec1713fdf8/39.png" data-mid="217477675" border="0"  src="https://freight.cargo.site/w/1000/i/38673b9c99f41bcf7ba839f69068bd4844d074ac80121e6a0238eeec1713fdf8/39.png" /&#62;



	

	Healthfirst Cares Powered by Welldoc App Email

	&#60;img width="2072" height="388" width_o="2072" height_o="388" data-src="https://freight.cargo.site/t/original/i/8a5361d22f2f6552fc34fed8346919b1dd7c26a2ea7a62241e2a5d001a426a65/40.png" data-mid="217437928" border="0"  src="https://freight.cargo.site/w/1000/i/8a5361d22f2f6552fc34fed8346919b1dd7c26a2ea7a62241e2a5d001a426a65/40.png" /&#62;
	

	
	&#60;img width="2016" height="1990" width_o="2016" height_o="1990" data-src="https://freight.cargo.site/t/original/i/08a5cccc910f6b3cfc6bb4b557d59a39b44253bbef2a58535447515dcc8d2cde/41.png" data-mid="217477685" border="0"  src="https://freight.cargo.site/w/1000/i/08a5cccc910f6b3cfc6bb4b557d59a39b44253bbef2a58535447515dcc8d2cde/41.png" /&#62;




	

	Other Brand Design Projects

	 Essential Plans Brochure

	

	&#60;img width="1849" height="939" width_o="1849" height_o="939" data-src="https://freight.cargo.site/t/original/i/c6b13374a19c0b908999fadb36f80bc3f5e9d1b61bbe2f66a9f53a031e7e8cb8/42.png" data-mid="217475223" border="0"  src="https://freight.cargo.site/w/1000/i/c6b13374a19c0b908999fadb36f80bc3f5e9d1b61bbe2f66a9f53a031e7e8cb8/42.png" /&#62;

&#60;img width="1850" height="939" width_o="1850" height_o="939" data-src="https://freight.cargo.site/t/original/i/98a958f4075009c1508dfdbfe3f673561275948daef93c38b893ed9abb314895/43.png" data-mid="217475241" border="0"  src="https://freight.cargo.site/w/1000/i/98a958f4075009c1508dfdbfe3f673561275948daef93c38b893ed9abb314895/43.png" /&#62;





	

	Guide to Home Care Brochure



	

	&#60;img width="1844" height="977" width_o="1844" height_o="977" data-src="https://freight.cargo.site/t/original/i/58cfc7ef32f084c6b4c70e65432ebcb7336e9338f93e19a4ea8e9fc5062f0126/44.png" data-mid="217476505" border="0"  src="https://freight.cargo.site/w/1000/i/58cfc7ef32f084c6b4c70e65432ebcb7336e9338f93e19a4ea8e9fc5062f0126/44.png" /&#62;
&#60;img width="1844" height="977" width_o="1844" height_o="977" data-src="https://freight.cargo.site/t/original/i/7798ea8275d3b4016f5edd0e0f1614966a99b51733c17913c1cf9a07997b1e8f/45.png" data-mid="217476583" border="0"  src="https://freight.cargo.site/w/1000/i/7798ea8275d3b4016f5edd0e0f1614966a99b51733c17913c1cf9a07997b1e8f/45.png" /&#62;




	

	Envelope &#38;amp; Letter for Medicare Enrollment



	&#60;img width="3500" height="1458" width_o="3500" height_o="1458" data-src="https://freight.cargo.site/t/original/i/f6282654583ecc86b52c7f59271f880942bf32768befb1944113e2d17b7d205b/46.png" data-mid="217477523" border="0"  src="https://freight.cargo.site/w/1000/i/f6282654583ecc86b52c7f59271f880942bf32768befb1944113e2d17b7d205b/46.png" /&#62;
&#60;img width="3502" height="1461" width_o="3502" height_o="1461" data-src="https://freight.cargo.site/t/original/i/5ff6965eb47056f02c561e371ac7741f19ba52c7f213ae1f89cb56cfe77d24e7/47.png" data-mid="217477524" border="0"  src="https://freight.cargo.site/w/1000/i/5ff6965eb47056f02c561e371ac7741f19ba52c7f213ae1f89cb56cfe77d24e7/47.png" /&#62;






	Signature Medicare Portfolio Reference Document

	
	
&#60;img width="2776" height="1674" width_o="2776" height_o="1674" data-src="https://freight.cargo.site/t/original/i/6903f3d922fca914fde68b169e63a0108f5e337d9437ff605f0646b9473fbabc/48.png" data-mid="217478354" border="0"  src="https://freight.cargo.site/w/1000/i/6903f3d922fca914fde68b169e63a0108f5e337d9437ff605f0646b9473fbabc/48.png" /&#62;



	

	Cover Letter &#38;amp; Plan Info

	&#60;img width="3504" height="1850" width_o="3504" height_o="1850" data-src="https://freight.cargo.site/t/original/i/a9b1f31558f6950554e6d638bf2edb9ee7a5589b46adc6b6ab9c245bb56d1df8/49.png" data-mid="217668838" border="0"  src="https://freight.cargo.site/w/1000/i/a9b1f31558f6950554e6d638bf2edb9ee7a5589b46adc6b6ab9c245bb56d1df8/49.png" /&#62;




	Provider/Pharmacy Directory Cover

	&#60;img width="3536" height="1126" width_o="3536" height_o="1126" data-src="https://freight.cargo.site/t/original/i/94931268d967baffdc2759ef10f202edce6c211b84a048cf3a3117bd3164bbd5/50.png" data-mid="217669145" border="0"  src="https://freight.cargo.site/w/1000/i/94931268d967baffdc2759ef10f202edce6c211b84a048cf3a3117bd3164bbd5/50.png" /&#62;




	Journal Ad
	
	

	&#60;img width="3344" height="1796" width_o="3344" height_o="1796" data-src="https://freight.cargo.site/t/original/i/b0753edf488acb60f397fa5ff55dd8a6e7ca3d74007d938e69c6071ea253c29f/51.png" data-mid="217669458" border="0"  src="https://freight.cargo.site/w/1000/i/b0753edf488acb60f397fa5ff55dd8a6e7ca3d74007d938e69c6071ea253c29f/51.png" /&#62;




	Postcard

	
	&#60;img width="2508" height="1650" width_o="2508" height_o="1650" data-src="https://freight.cargo.site/t/original/i/4d274ad013b215b455738a499ae624016d38afae706fd31ada7d99870502da36/52.png" data-mid="217669494" border="0"  src="https://freight.cargo.site/w/1000/i/4d274ad013b215b455738a499ae624016d38afae706fd31ada7d99870502da36/52.png" /&#62;



	

	Member’s Benefit Card

	
	&#60;img width="2458" height="1600" width_o="2458" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b71e48eef177fde7c10aaa35de924e636d807919ce1072b32587bd3d134a794d/53.png" data-mid="217669521" border="0"  src="https://freight.cargo.site/w/1000/i/b71e48eef177fde7c10aaa35de924e636d807919ce1072b32587bd3d134a794d/53.png" /&#62;



	

	Recruitment Flyer

	
	&#60;img width="2776" height="1673" width_o="2776" height_o="1673" data-src="https://freight.cargo.site/t/original/i/fe1074dd6b5b09dfee24a0f86b0e99e633eb0d212458ffb311cf0ccd1d766c28/54.png" data-mid="217669576" border="0"  src="https://freight.cargo.site/w/1000/i/fe1074dd6b5b09dfee24a0f86b0e99e633eb0d212458ffb311cf0ccd1d766c28/54.png" /&#62;


	

	Trailblazer Recognize Relaunch Poster


	
	&#60;img width="2392" height="1752" width_o="2392" height_o="1752" data-src="https://freight.cargo.site/t/original/i/2ad46abd622587cf39dda3b21edb20ec9b86ca2870a562e883ccdfa5905ad2d8/55.png" data-mid="217669838" border="0"  src="https://freight.cargo.site/w/1000/i/2ad46abd622587cf39dda3b21edb20ec9b86ca2870a562e883ccdfa5905ad2d8/55.png" /&#62;


	
</description>
		
	</item>
		
		
	<item>
		<title>Safey</title>
				
		<link>https://iamjbchoi.com/Safey</link>

		<pubDate>Tue, 09 Mar 2021 11:32:24 +0000</pubDate>

		<dc:creator>JB Designer</dc:creator>

		<guid isPermaLink="true">https://iamjbchoi.com/Safey</guid>

		<description>
	
	
	
 
	
	
	
Safey
	
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61e1af8cb6a60614bd8c9ffc6b560526b780510f48e03d99f93bb0895cf9ffaa/Hero-gif.gif" data-mid="101379264" border="0"  src="https://freight.cargo.site/w/1000/i/61e1af8cb6a60614bd8c9ffc6b560526b780510f48e03d99f93bb0895cf9ffaa/Hero-gif.gif" /&#62;


	

	
	


How might we make parents feel more informed and confident regarding their children’s education during the pandemic?


	

	




	



	

Interview Participants
	

	
	

&#60;img width="5020" height="1980" width_o="5020" height_o="1980" data-src="https://freight.cargo.site/t/original/i/025534b7be195d2e508a13731c6a8f0b5f91080876d6eb70837e0cf459c5db8a/Group-122.png" data-mid="101381340" border="0"  src="https://freight.cargo.site/w/1000/i/025534b7be195d2e508a13731c6a8f0b5f91080876d6eb70837e0cf459c5db8a/Group-122.png" /&#62;



	

	
	&#60;img width="2368" height="772" width_o="2368" height_o="772" data-src="https://freight.cargo.site/t/original/i/fe1dba41c07bffb8286afe639e7c99a57d6cfcf0e69bf358666d2e4aec67f9c6/interview1.png" data-mid="101674501" border="0"  src="https://freight.cargo.site/w/1000/i/fe1dba41c07bffb8286afe639e7c99a57d6cfcf0e69bf358666d2e4aec67f9c6/interview1.png" /&#62;
&#60;img width="2396" height="772" width_o="2396" height_o="772" data-src="https://freight.cargo.site/t/original/i/a85fa6742ef35221b8b46dbd68d853748e568e7dc2449a3fa61ba4090bf94159/interview2.png" data-mid="101674504" border="0"  src="https://freight.cargo.site/w/1000/i/a85fa6742ef35221b8b46dbd68d853748e568e7dc2449a3fa61ba4090bf94159/interview2.png" /&#62;
&#60;img width="2396" height="772" width_o="2396" height_o="772" data-src="https://freight.cargo.site/t/original/i/a25b61daaea5c423eaa48800afa843a8a4a4898b61a40635d164cc926382b827/interview3.png" data-mid="101674525" border="0"  src="https://freight.cargo.site/w/1000/i/a25b61daaea5c423eaa48800afa843a8a4a4898b61a40635d164cc926382b827/interview3.png" /&#62;
&#60;img width="2396" height="772" width_o="2396" height_o="772" data-src="https://freight.cargo.site/t/original/i/80e143506a683df67b7247276644011823a3a654fa6ba2633d185279ed06b227/interview4.png" data-mid="101674600" border="0"  src="https://freight.cargo.site/w/1000/i/80e143506a683df67b7247276644011823a3a654fa6ba2633d185279ed06b227/interview4.png" /&#62;
&#60;img width="2396" height="772" width_o="2396" height_o="772" data-src="https://freight.cargo.site/t/original/i/69f07856b94c7feece5c310f90dad72e9fa4c5c1439151018c3d3cb949f9b5e1/interview5.png" data-mid="101674601" border="0"  src="https://freight.cargo.site/w/1000/i/69f07856b94c7feece5c310f90dad72e9fa4c5c1439151018c3d3cb949f9b5e1/interview5.png" /&#62;
&#60;img width="2396" height="772" width_o="2396" height_o="772" data-src="https://freight.cargo.site/t/original/i/e7c81b2b724761e6a6f0cbc579b3f51bc0d83276f459a775f2b13d88dc12995c/interview6.png" data-mid="101674602" border="0"  src="https://freight.cargo.site/w/1000/i/e7c81b2b724761e6a6f0cbc579b3f51bc0d83276f459a775f2b13d88dc12995c/interview6.png" /&#62;


	

	

Analysis
	

	
	
&#60;img width="3848" height="1100" width_o="3848" height_o="1100" data-src="https://freight.cargo.site/t/original/i/175000befdb366156ed50a6f2f03587426b566f4c883fa4096a9945a46e3e9a7/Group-123.jpg" data-mid="101391144" border="0"  src="https://freight.cargo.site/w/1000/i/175000befdb366156ed50a6f2f03587426b566f4c883fa4096a9945a46e3e9a7/Group-123.jpg" /&#62;
	

	
	&#60;img width="4894" height="3269" width_o="4894" height_o="3269" data-src="https://freight.cargo.site/t/original/i/6f7d8933a2a94862dc6e04555f1e7b1771ebeb767b4a98d9b1f2ba9f7d652262/miro1.jpg" data-mid="101398665" border="0"  src="https://freight.cargo.site/w/1000/i/6f7d8933a2a94862dc6e04555f1e7b1771ebeb767b4a98d9b1f2ba9f7d652262/miro1.jpg" /&#62;



	

	
	

	Synthesis
	

	
	
&#60;img width="4855" height="3295" width_o="4855" height_o="3295" data-src="https://freight.cargo.site/t/original/i/abe999a4b2537787f2b04b553640df4b99cc13bd73c70b3a46a4051e2179c973/miro2.jpg" data-mid="101413926" border="0"  src="https://freight.cargo.site/w/1000/i/abe999a4b2537787f2b04b553640df4b99cc13bd73c70b3a46a4051e2179c973/miro2.jpg" /&#62;




	

	Challenges
	
Parents face the challenge of sending their children back to school with a risk of infection since they think social interaction is essential for their kids.
&#60;img width="2452" height="1349" width_o="2452" height_o="1349" data-src="https://freight.cargo.site/t/original/i/e75badfedf44d1d68ca17463688cc6e6f62cf42e73ac1936420e6c7df99bd3c0/paradox.png" data-mid="101415881" border="0"  src="https://freight.cargo.site/w/1000/i/e75badfedf44d1d68ca17463688cc6e6f62cf42e73ac1936420e6c7df99bd3c0/paradox.png" /&#62;






	

	Underlying Causes
	
Schools do not have credible systems to protect kids from the infection.Kids often forget to keep their distance when they are with friends.





	

	Other Key Insights
	
&#60;img width="4377" height="1560" width_o="4377" height_o="1560" data-src="https://freight.cargo.site/t/original/i/1e8ae3d8df08edf707927f9e85448088434dbaccf52bdb643d5b166994ddd2af/key-insights.png" data-mid="101700355" border="0"  src="https://freight.cargo.site/w/1000/i/1e8ae3d8df08edf707927f9e85448088434dbaccf52bdb643d5b166994ddd2af/key-insights.png" /&#62;





	

	Persona
	

	
	
&#60;img width="2760" height="1684" width_o="2760" height_o="1684" data-src="https://freight.cargo.site/t/original/i/c81111741083ed6c59e3c935907f7232b6f46688d94f3910a63613523a87ae0d/persona1.jpg" data-mid="101703474" border="0"  src="https://freight.cargo.site/w/1000/i/c81111741083ed6c59e3c935907f7232b6f46688d94f3910a63613523a87ae0d/persona1.jpg" /&#62;


&#60;img width="2760" height="1684" width_o="2760" height_o="1684" data-src="https://freight.cargo.site/t/original/i/ca0ba30d42f7f3b1e42f9c9faf3b6d15052a8bb6093ce57e35e1ea3923b8c56b/persona2.jpg" data-mid="101703493" border="0"  src="https://freight.cargo.site/w/1000/i/ca0ba30d42f7f3b1e42f9c9faf3b6d15052a8bb6093ce57e35e1ea3923b8c56b/persona2.jpg" /&#62;






	

	Ideation Sketch
	
&#60;img width="5244" height="13216" width_o="5244" height_o="13216" data-src="https://freight.cargo.site/t/original/i/8761888d8f75c127ed0f689154b7aac8f3c26af87cf1a196be8815a4c0aa5ab8/Ideation-final.jpg" data-mid="101689048" border="0"  src="https://freight.cargo.site/w/1000/i/8761888d8f75c127ed0f689154b7aac8f3c26af87cf1a196be8815a4c0aa5ab8/Ideation-final.jpg" /&#62;




	

	Solution
	

	
	






	

	Design Decision from User Testing
	

	
	
&#60;img width="2444" height="1028" width_o="2444" height_o="1028" data-src="https://freight.cargo.site/t/original/i/c58ddb0c3d4d441662d6d86d064b1b359384b0399a3ecf73ff9b606b8da703b9/basis.png" data-mid="101705542" border="0"  src="https://freight.cargo.site/w/1000/i/c58ddb0c3d4d441662d6d86d064b1b359384b0399a3ecf73ff9b606b8da703b9/basis.png" /&#62;




	

	Information Architecture

	

	&#60;img width="5260" height="2820" width_o="5260" height_o="2820" data-src="https://freight.cargo.site/t/original/i/8d3ad649f8c7bd75cb82868124363d29c477757e9b88a8fb3a539e84cf819ba6/Info-architecture-2-1.png" data-mid="101706195" border="0"  src="https://freight.cargo.site/w/1000/i/8d3ad649f8c7bd75cb82868124363d29c477757e9b88a8fb3a539e84cf819ba6/Info-architecture-2-1.png" /&#62;




	Interface Design
	

	
&#60;img width="3568" height="1913" width_o="3568" height_o="1913" data-src="https://freight.cargo.site/t/original/i/7ab93500559432fc9161d0646f5f0f077547f23f01e331b9fe60bfed1943efa3/app-designs.png" data-mid="101707572" border="0"  src="https://freight.cargo.site/w/1000/i/7ab93500559432fc9161d0646f5f0f077547f23f01e331b9fe60bfed1943efa3/app-designs.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Snow Joe</title>
				
		<link>https://iamjbchoi.com/Snow-Joe</link>

		<pubDate>Mon, 26 Dec 2022 22:44:29 +0000</pubDate>

		<dc:creator>JB Designer</dc:creator>

		<guid isPermaLink="true">https://iamjbchoi.com/Snow-Joe</guid>

		<description>Snow Joe


	
	&#60;img width="1331" height="756" width_o="1331" height_o="756" data-src="https://freight.cargo.site/t/original/i/81210e4914164fa460d054df33b62005538fbe7d72eac1e0efd5878c4a463e7d/logo.gif" data-mid="162810904" border="0"  src="https://freight.cargo.site/w/1000/i/81210e4914164fa460d054df33b62005538fbe7d72eac1e0efd5878c4a463e7d/logo.gif" /&#62;
	

	
	Snow Joe® &#124; UI/UX Designer

Snow Joe®, and its complementary garden + outdoor brands Sun Joe® + Aqua Joe®, its automotive brand Auto Joe™, and generator brand Power Joe™, planted their roots as a digitally native, direct-to-consumer company that designs, develops, and distributes high-quality yet affordable lawn and garden tools. By intuitively merging advanced eCommerce technology on the back-end with innovative tools on the front-end, the company has grown to become the market share leader in electric and cordless snowblowers, as well as the electric pressure washer category.

As a UI/UX Designer, Junbae Choi designed responsive websites and landing pages, developing interactive prototypes to optimize the user experience and journey. He also created new concepts and brand-appropriate digital assets for weekly eCommerce promotions, while designing user interfaces for email and various social media platforms.




	

	TV Offer Web Page Design
	

	




	DESKTOP
&#60;img width="2880" height="15372" width_o="2880" height_o="15372" data-src="https://freight.cargo.site/t/original/i/6cb0ae9e9f6207bd7e2dcacf51618bf859dce82b06b8bb1c13a74a3fdc12ef28/desktop_v3.jpg" data-mid="163477769" border="0"  src="https://freight.cargo.site/w/1000/i/6cb0ae9e9f6207bd7e2dcacf51618bf859dce82b06b8bb1c13a74a3fdc12ef28/desktop_v3.jpg" /&#62;
	

	

MOBILE
&#60;img width="1125" height="26664" width_o="1125" height_o="26664" data-src="https://freight.cargo.site/t/original/i/250c021482d6cb5f4f5aa490d08e6386db1149d51361dfc766e4adc131766317/mobile_v3.png" data-mid="163477647" border="0"  src="https://freight.cargo.site/w/1000/i/250c021482d6cb5f4f5aa490d08e6386db1149d51361dfc766e4adc131766317/mobile_v3.png" /&#62;


	

	Email UI + Banner Design with BEE Pro &#38;amp; MailChimp
	

	

	
DESKTOP

&#60;img width="901" height="8196" width_o="901" height_o="8196" data-src="https://freight.cargo.site/t/original/i/fe42cd2050c92305da317b3925ba22a0effd19601b9f6650d98e3de918be96b1/Final.png" data-mid="164303665" border="0"  src="https://freight.cargo.site/w/901/i/fe42cd2050c92305da317b3925ba22a0effd19601b9f6650d98e3de918be96b1/Final.png" /&#62;


	

	
MOBILE

&#60;img width="961" height="26608" width_o="961" height_o="26608" data-src="https://freight.cargo.site/t/original/i/99540807f19b4a4e4e70f96e18c6e8e4b897f02e4d0ea9dde240f0c6bfb7a6c3/End-of-Year.png" data-mid="164303664" border="0"  src="https://freight.cargo.site/w/961/i/99540807f19b4a4e4e70f96e18c6e8e4b897f02e4d0ea9dde240f0c6bfb7a6c3/End-of-Year.png" /&#62;
	


	


	

DESKTOP

&#60;img width="890" height="8195" width_o="890" height_o="8195" data-src="https://freight.cargo.site/t/original/i/48eb8e500d5829c887c3181dc88463e2e20b7f8b40490fd117b5a0f857aa5135/final.png" data-mid="164304664" border="0"  src="https://freight.cargo.site/w/890/i/48eb8e500d5829c887c3181dc88463e2e20b7f8b40490fd117b5a0f857aa5135/final.png" /&#62;
	



	

MOBILE

&#60;img width="961" height="22460" width_o="961" height_o="22460" data-src="https://freight.cargo.site/t/original/i/b55abc24a2b068a9a13281e003bc8699e9e5f533c4567f5e469336a8e5cdac10/Flash-Sale.png" data-mid="164304858" border="0"  src="https://freight.cargo.site/w/961/i/b55abc24a2b068a9a13281e003bc8699e9e5f533c4567f5e469336a8e5cdac10/Flash-Sale.png" /&#62;
	

	
	
DESKTOP

&#60;img width="905" height="8192" width_o="905" height_o="8192" data-src="https://freight.cargo.site/t/original/i/e9d595e3c954e8c1ded090724e47f313ece131e2e7af07bae4b28bb123fa985a/1.png" data-mid="163617375" border="0"  src="https://freight.cargo.site/w/905/i/e9d595e3c954e8c1ded090724e47f313ece131e2e7af07bae4b28bb123fa985a/1.png" /&#62;


	


	
MOBILE
&#60;img width="960" height="22468" width_o="960" height_o="22468" data-src="https://freight.cargo.site/t/original/i/65c85d6e462f4499fbcb7abd09ad6c167a8d78a58fc2923182fa774105137fbd/BF-mobile.png" data-mid="164305888" border="0"  src="https://freight.cargo.site/w/960/i/65c85d6e462f4499fbcb7abd09ad6c167a8d78a58fc2923182fa774105137fbd/BF-mobile.png" /&#62;
	

	


	
DESKTOP
&#60;img width="850" height="8188" width_o="850" height_o="8188" data-src="https://freight.cargo.site/t/original/i/7f7cb833f04f13c38039e063dfb43faaaa0e3b586f07748716babc72820d17dc/Final.png" data-mid="164728440" border="0"  src="https://freight.cargo.site/w/850/i/7f7cb833f04f13c38039e063dfb43faaaa0e3b586f07748716babc72820d17dc/Final.png" /&#62;


	


	
MOBILE
&#60;img width="1405" height="32768" width_o="1405" height_o="32768" data-src="https://freight.cargo.site/t/original/i/897efb509195efd9d712447f796b4189ae96c7552a02d0388afe4da615669aae/DDD.jpg" data-mid="164720562" border="0"  src="https://freight.cargo.site/w/1000/i/897efb509195efd9d712447f796b4189ae96c7552a02d0388afe4da615669aae/DDD.jpg" /&#62;
	

	

Product Intro
Page UI Design



	






	DESKTOP

&#60;img width="3279" height="8193" width_o="3279" height_o="8193" data-src="https://freight.cargo.site/t/original/i/ebe339e90081ac9c5a8aa123f85bd2faf590d278c8d95aa20efb330ee200194a/snow-snow_c.png" data-mid="164781529" border="0"  src="https://freight.cargo.site/w/1000/i/ebe339e90081ac9c5a8aa123f85bd2faf590d278c8d95aa20efb330ee200194a/snow-snow_c.png" /&#62;&#60;img width="1130" height="563" width_o="1130" height_o="563" data-src="https://freight.cargo.site/t/original/i/39b0bddfce2829fd76582f4ff39589917de07605480b33c24f7b124f090dbbd2/06_SJEG700.gif" data-mid="164782140" border="0"  src="https://freight.cargo.site/w/1000/i/39b0bddfce2829fd76582f4ff39589917de07605480b33c24f7b124f090dbbd2/06_SJEG700.gif" /&#62;&#60;img width="4010" height="8193" width_o="4010" height_o="8193" data-src="https://freight.cargo.site/t/original/i/d8f862c90d4cc7cdb539582e3a693578eee230b0d6ef86eece003240df3a74b3/snow-snow_d.png" data-mid="164781530" border="0"  src="https://freight.cargo.site/w/1000/i/d8f862c90d4cc7cdb539582e3a693578eee230b0d6ef86eece003240df3a74b3/snow-snow_d.png" /&#62;


	


	MOBILE
&#60;img width="1126" height="5705" width_o="1126" height_o="5705" data-src="https://freight.cargo.site/t/original/i/af5319381ecd1a2930f067ea00fe74db039d72501d5a49a66ed993dfee0c4668/Frame-29.png" data-mid="164792724" border="0"  src="https://freight.cargo.site/w/1000/i/af5319381ecd1a2930f067ea00fe74db039d72501d5a49a66ed993dfee0c4668/Frame-29.png" /&#62;&#60;img width="996" height="563" width_o="996" height_o="563" data-src="https://freight.cargo.site/t/original/i/7a0b3b6298780aae6f4dadb204eaee8a45866d20a27aef20457d57843cb0f8f1/06_SJEG700SJ_Website_Only_mobile.gif" data-mid="164792814" border="0"  src="https://freight.cargo.site/w/996/i/7a0b3b6298780aae6f4dadb204eaee8a45866d20a27aef20457d57843cb0f8f1/06_SJEG700SJ_Website_Only_mobile.gif" /&#62;&#60;img width="1170" height="5362" width_o="1170" height_o="5362" data-src="https://freight.cargo.site/t/original/i/6279d09d06ce0e4e499934327762e8db6359f6aa9608be5e73163a8109d0d124/Frame-30.png" data-mid="164795266" border="0"  src="https://freight.cargo.site/w/1000/i/6279d09d06ce0e4e499934327762e8db6359f6aa9608be5e73163a8109d0d124/Frame-30.png" /&#62;
	

	


	

&#60;img width="1823" height="8191" width_o="1823" height_o="8191" data-src="https://freight.cargo.site/t/original/i/1e418ddb416d9846fcaf13902c0c9405d5550871a85c18c9e04efc8846035f33/2_Original_Final.png" data-mid="164798843" border="0"  src="https://freight.cargo.site/w/1000/i/1e418ddb416d9846fcaf13902c0c9405d5550871a85c18c9e04efc8846035f33/2_Original_Final.png" /&#62;





	
	
&#60;img width="1170" height="13092" width_o="1170" height_o="13092" data-src="https://freight.cargo.site/t/original/i/b8ca409ac1802207f80e87b3bf5015e825370c210278b20af9fb190e429ea8ec/Frame-31.png" data-mid="164806827" border="0"  src="https://freight.cargo.site/w/1000/i/b8ca409ac1802207f80e87b3bf5015e825370c210278b20af9fb190e429ea8ec/Frame-31.png" /&#62;
	

	Email Banner Design Based
on the Promotion Concept
	

	
	
&#60;img width="600" height="900" width_o="600" height_o="900" data-src="https://freight.cargo.site/t/original/i/e00ed7c7ba245946e8f09e772fa4384fb158c66c8538f587c44c48e729b1e45f/SJ_1ST_HGG_Email_Banner_Desktop_600x900_v2.gif" data-mid="164430113" border="0"  src="https://freight.cargo.site/w/600/i/e00ed7c7ba245946e8f09e772fa4384fb158c66c8538f587c44c48e729b1e45f/SJ_1ST_HGG_Email_Banner_Desktop_600x900_v2.gif" /&#62;


&#60;img width="600" height="900" width_o="600" height_o="900" data-src="https://freight.cargo.site/t/original/i/f04d8a221b827098efcfbecea7f444e45c1b7144a8949ff5e0efc77aa51edcd5/REMAIL_PDS_EmailBanner_DESK_600x900_v3.gif" data-mid="169941118" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/f04d8a221b827098efcfbecea7f444e45c1b7144a8949ff5e0efc77aa51edcd5/REMAIL_PDS_EmailBanner_DESK_600x900_v3.gif" /&#62;
&#60;img width="600" height="900" width_o="600" height_o="900" data-src="https://freight.cargo.site/t/original/i/540dc39a1dc9216ef7623bbe0dd74898421837ddbf7c042ac79e134a2370a02f/SJ_1ST_Fan_Favorites_Email_Banner_Mobile_600x1080_v4.gif" data-mid="164430070" border="0"  src="https://freight.cargo.site/w/600/i/540dc39a1dc9216ef7623bbe0dd74898421837ddbf7c042ac79e134a2370a02f/SJ_1ST_Fan_Favorites_Email_Banner_Mobile_600x1080_v4.gif" /&#62;




&#60;img width="600" height="900" width_o="600" height_o="900" data-src="https://freight.cargo.site/t/original/i/f6470f93d3e093b78e1e0dc5478bb606c68f4e9a4fc995911ad386adf1c5519e/SJ_CMD_Banner_Desktop_600x700--1.png" data-mid="164428718" border="0"  src="https://freight.cargo.site/w/600/i/f6470f93d3e093b78e1e0dc5478bb606c68f4e9a4fc995911ad386adf1c5519e/SJ_CMD_Banner_Desktop_600x700--1.png" /&#62;
&#60;img width="600" height="900" width_o="600" height_o="900" data-src="https://freight.cargo.site/t/original/i/393491ee0fc6c5ee7ab2cd0b3ba44328d5226c0edf5d1f7446c624c4a1c69bbf/SJ_BFD_07_Desktop_600x700_v3.gif" data-mid="164427724" border="0"  src="https://freight.cargo.site/w/600/i/393491ee0fc6c5ee7ab2cd0b3ba44328d5226c0edf5d1f7446c624c4a1c69bbf/SJ_BFD_07_Desktop_600x700_v3.gif" /&#62;

&#60;img width="600" height="900" width_o="600" height_o="900" data-src="https://freight.cargo.site/t/original/i/a573fef32d0a3057a21bf9cd4914b3946e2f0ab07d1cc6234b37ba03427a096d/SJ_2nd_DDD_Email_Banner_Desktop_600x900_v2.gif" data-mid="164721147" border="0"  src="https://freight.cargo.site/w/600/i/a573fef32d0a3057a21bf9cd4914b3946e2f0ab07d1cc6234b37ba03427a096d/SJ_2nd_DDD_Email_Banner_Desktop_600x900_v2.gif" /&#62;
&#60;img width="600" height="900" width_o="600" height_o="900" data-src="https://freight.cargo.site/t/original/i/db6341cb4c2296a668af0f60c82d84a6798fec8b23946b511db2ca2ebf2797ca/SJ_2ND_EOYS_Email_Banner_Desktop_600x900_v2.png" data-mid="164430068" border="0"  src="https://freight.cargo.site/w/600/i/db6341cb4c2296a668af0f60c82d84a6798fec8b23946b511db2ca2ebf2797ca/SJ_2ND_EOYS_Email_Banner_Desktop_600x900_v2.png" /&#62;




	

	Banner Designs in Different 
Social Media Formats




	
	&#60;img width="1400" height="178" width_o="1400" height_o="178" data-src="https://freight.cargo.site/t/original/i/65bb1dc139ff1ee8ade73311fe556ba80a1e49acc457681e1c9779fc4b094cf4/Remail-Deals-Page-Banner.gif" data-mid="164724284" border="0"  src="https://freight.cargo.site/w/1000/i/65bb1dc139ff1ee8ade73311fe556ba80a1e49acc457681e1c9779fc4b094cf4/Remail-Deals-Page-Banner.gif" /&#62;


	




	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/00a6dd198272aedd44fd2c4bec948dcd3241eca5f54f82e6014a0502b5a6b188/2ND_WCS_FB-Ad_BHC-102NAT_Gif_1080x1080.gif" data-mid="165341380" border="0"  src="https://freight.cargo.site/w/1000/i/00a6dd198272aedd44fd2c4bec948dcd3241eca5f54f82e6014a0502b5a6b188/2ND_WCS_FB-Ad_BHC-102NAT_Gif_1080x1080.gif" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/452ec3a2d89b660d32784d8af825ecd2a19a5d1f178895d0964393b7cbd2575e/2ND_WCS_FB-Ad_BHC-102NAT_Gif_1080x1350.gif" data-mid="165341383" border="0"  src="https://freight.cargo.site/w/1000/i/452ec3a2d89b660d32784d8af825ecd2a19a5d1f178895d0964393b7cbd2575e/2ND_WCS_FB-Ad_BHC-102NAT_Gif_1080x1350.gif" /&#62;
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/782e775524b45dfde379b98e169d553436a9ae020d4aaaf5e9c3f7cfd0930074/2ND_WCS_FB-Ad_BHC-102NAT_Gif_1080x1920.gif" data-mid="165341386" border="0"  src="https://freight.cargo.site/w/1000/i/782e775524b45dfde379b98e169d553436a9ae020d4aaaf5e9c3f7cfd0930074/2ND_WCS_FB-Ad_BHC-102NAT_Gif_1080x1920.gif" /&#62;



	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49df5e57e2a6f0a7adbebeb6d0d70a81668b38755bf87514a782692e1a5bec05/1ST_SYNY_FB-Ad_EVENT_Gif_1080x1080.gif" data-mid="164724684" border="0"  src="https://freight.cargo.site/w/1000/i/49df5e57e2a6f0a7adbebeb6d0d70a81668b38755bf87514a782692e1a5bec05/1ST_SYNY_FB-Ad_EVENT_Gif_1080x1080.gif" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b172c061b9325f3df16c24135f59568ef89cc579a26d8b6c3c8d0c3db6748b77/1ST_SYNY_FB-Ad_EVENT_Gif_1080x1350.gif" data-mid="164724685" border="0"  src="https://freight.cargo.site/w/1000/i/b172c061b9325f3df16c24135f59568ef89cc579a26d8b6c3c8d0c3db6748b77/1ST_SYNY_FB-Ad_EVENT_Gif_1080x1350.gif" /&#62;
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5c2d32869669ec67564b94d569cabc8c48b7124dd0c6bba4a3f24a01ae368f5f/1ST_SYNY_FB-Ad_EVENT_Gif_1080x1920.gif" data-mid="164724686" border="0"  src="https://freight.cargo.site/w/1000/i/5c2d32869669ec67564b94d569cabc8c48b7124dd0c6bba4a3f24a01ae368f5f/1ST_SYNY_FB-Ad_EVENT_Gif_1080x1920.gif" /&#62;



	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4968291ac57657c02b478326a96ed72b38ec94ac319c96ce2c5e93f4d00da2d7/1ST_BFD_FB-Ad_AUTOJOE_EVENT_Gif_1080x1080.gif" data-mid="164431666" border="0"  src="https://freight.cargo.site/w/1000/i/4968291ac57657c02b478326a96ed72b38ec94ac319c96ce2c5e93f4d00da2d7/1ST_BFD_FB-Ad_AUTOJOE_EVENT_Gif_1080x1080.gif" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4d2418c22f4664046889bd61cd74d7f784f1ec7620ad74eefa8eddb493bc4263/1ST_BFD_FB-Ad_AUTOJOE_EVENT_Gif_1080x1350.gif" data-mid="164431665" border="0"  src="https://freight.cargo.site/w/1000/i/4d2418c22f4664046889bd61cd74d7f784f1ec7620ad74eefa8eddb493bc4263/1ST_BFD_FB-Ad_AUTOJOE_EVENT_Gif_1080x1350.gif" /&#62;
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/73b570b3b71bc8903222e506e2c9cf57b0405be45c0d9f9fe1299088a976a05f/1ST_BFD_FB-Ad_AUTOJOE_EVENT_Gif_1080x1920.gif" data-mid="164431661" border="0" data-marker-id="3" src="https://freight.cargo.site/w/1000/i/73b570b3b71bc8903222e506e2c9cf57b0405be45c0d9f9fe1299088a976a05f/1ST_BFD_FB-Ad_AUTOJOE_EVENT_Gif_1080x1920.gif" /&#62;




	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6dc1de4e0a7223c8d8bec3ed37ccd657799b299a584d895b0bce37a2b1c3bfe7/Cyber_Week_EVENT_FB_GIF_1080x1080.gif" data-mid="164433568" border="0"  src="https://freight.cargo.site/w/1000/i/6dc1de4e0a7223c8d8bec3ed37ccd657799b299a584d895b0bce37a2b1c3bfe7/Cyber_Week_EVENT_FB_GIF_1080x1080.gif" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7332baf78f098132bb9aaef71e53b0df7ba952be7d3c405eac3c0c800ec623c7/Cyber_Week_EVENT_FB_GIF_1080x1350.gif" data-mid="164433251" border="0"  src="https://freight.cargo.site/w/1000/i/7332baf78f098132bb9aaef71e53b0df7ba952be7d3c405eac3c0c800ec623c7/Cyber_Week_EVENT_FB_GIF_1080x1350.gif" /&#62;
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/02b5b0daf3292c20ef65a5c4a9fbe5d378b48ffd0feb88990886eec136f0ae03/Cyber_Week_EVENT_FB_GIF_1080x1920.gif" data-mid="164432707" border="0"  src="https://freight.cargo.site/w/1000/i/02b5b0daf3292c20ef65a5c4a9fbe5d378b48ffd0feb88990886eec136f0ae03/Cyber_Week_EVENT_FB_GIF_1080x1920.gif" /&#62;



	&#60;img width="720" height="240" width_o="720" height_o="240" data-src="https://freight.cargo.site/t/original/i/0395e149b970efc841cb35d07ca900d076369b48a5ea822003b205c74cd5fe53/DRTV_Event_PushOwl_720x240px.png" data-mid="164725738" border="0"  src="https://freight.cargo.site/w/720/i/0395e149b970efc841cb35d07ca900d076369b48a5ea822003b205c74cd5fe53/DRTV_Event_PushOwl_720x240px.png" /&#62;
	&#60;img width="720" height="360" width_o="720" height_o="360" data-src="https://freight.cargo.site/t/original/i/2e7c4478ef9c14c1e4c92a43734ebf0d6c7215673b554e8b6d42a43a76f93a54/DRTV_Event_PushOwl_720x360.png" data-mid="164725739" border="0"  src="https://freight.cargo.site/w/720/i/2e7c4478ef9c14c1e4c92a43734ebf0d6c7215673b554e8b6d42a43a76f93a54/DRTV_Event_PushOwl_720x360.png" /&#62;
	&#60;img width="704" height="512" width_o="704" height_o="512" data-src="https://freight.cargo.site/t/original/i/874ecbebf99523a33f2555bae52ecd2528d81115174e189f8a6ce41147e72665/DRTV_Event_PushOwl_704x512px.png" data-mid="164725737" border="0"  src="https://freight.cargo.site/w/704/i/874ecbebf99523a33f2555bae52ecd2528d81115174e189f8a6ce41147e72665/DRTV_Event_PushOwl_704x512px.png" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>SitEat</title>
				
		<link>https://iamjbchoi.com/SitEat</link>

		<pubDate>Mon, 08 Nov 2021 04:08:48 +0000</pubDate>

		<dc:creator>JB Designer</dc:creator>

		<guid isPermaLink="true">https://iamjbchoi.com/SitEat</guid>

		<description>
	
	
	

	
	
	
SitEat
	
	
&#60;img width="2920" height="1947" width_o="2920" height_o="1947" data-src="https://freight.cargo.site/t/original/i/cfed091606f9659e8d4ca25c0b279fa71b2308782227f8ad9d3c9d4472a0bf22/hero.jpg" data-mid="123854365" border="0"  src="https://freight.cargo.site/w/1000/i/cfed091606f9659e8d4ca25c0b279fa71b2308782227f8ad9d3c9d4472a0bf22/hero.jpg" /&#62;


	

	
	
Spend your minutes on the memories, not the marinade.



	

	Problem Statmement
	

	
	
&#60;img width="2006" height="792" width_o="2006" height_o="792" data-src="https://freight.cargo.site/t/original/i/0928fc0167eff6907e4628057aaad8c0d5f76be90d6488e9167fba9de290cee9/Group-28.png" data-mid="123853735" border="0"  src="https://freight.cargo.site/w/1000/i/0928fc0167eff6907e4628057aaad8c0d5f76be90d6488e9167fba9de290cee9/Group-28.png" /&#62;




	

	How Might We
	

	
	

&#60;img width="2650" height="254" width_o="2650" height_o="254" data-src="https://freight.cargo.site/t/original/i/cbad91a34445739e5f24788ca1cdb6a3bbd02394fb47373a40b2f1f313d889dc/How-might-we-help-people-save-time-in-getting-food-at-a-particular-venue-through-a-digital-product_.png" data-mid="123855242" border="0"  src="https://freight.cargo.site/w/1000/i/cbad91a34445739e5f24788ca1cdb6a3bbd02394fb47373a40b2f1f313d889dc/How-might-we-help-people-save-time-in-getting-food-at-a-particular-venue-through-a-digital-product_.png" /&#62;





	

	Solution
	


&#60;img width="2526" height="756" width_o="2526" height_o="756" data-src="https://freight.cargo.site/t/original/i/b949cd55d528146a050bff5c78be31074fd4239b6abbcd2ccf356b9996dd5357/Group-58.png" data-mid="123855468" border="0"  src="https://freight.cargo.site/w/1000/i/b949cd55d528146a050bff5c78be31074fd4239b6abbcd2ccf356b9996dd5357/Group-58.png" /&#62;




	

	Value Proposition
	


	
	&#60;img width="3176" height="1414" width_o="3176" height_o="1414" data-src="https://freight.cargo.site/t/original/i/b52426131337964e5253f9b454962ae171540d15d6d027d71ba1abc627f6bac8/Group-59.png" data-mid="123855621" border="0"  src="https://freight.cargo.site/w/1000/i/b52426131337964e5253f9b454962ae171540d15d6d027d71ba1abc627f6bac8/Group-59.png" /&#62;



	

	Competitors Analysis
	

	
	
&#60;img width="3612" height="1844" width_o="3612" height_o="1844" data-src="https://freight.cargo.site/t/original/i/36e635e75f061028db21b7d1073410c93cd764580721876dc548f3834020e7dd/Group-56.png" data-mid="123855872" border="0"  src="https://freight.cargo.site/w/1000/i/36e635e75f061028db21b7d1073410c93cd764580721876dc548f3834020e7dd/Group-56.png" /&#62;


	

	Persona
	

	
	
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d4a17b130d03afe78910790e87cc4136e78a65e1f79af4a384a536e11b885ea6/10-Persona.jpg" data-mid="123856774" border="0"  src="https://freight.cargo.site/w/1000/i/d4a17b130d03afe78910790e87cc4136e78a65e1f79af4a384a536e11b885ea6/10-Persona.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b7568d1936b937bab01d2aa375cf91f50e10f97acb72147fa61037f246a46bb0/11-Persona2.jpg" data-mid="123856775" border="0"  src="https://freight.cargo.site/w/1000/i/b7568d1936b937bab01d2aa375cf91f50e10f97acb72147fa61037f246a46bb0/11-Persona2.jpg" /&#62;



	

	User Testing Participant
	

	
	
&#60;img width="3209" height="1037" width_o="3209" height_o="1037" data-src="https://freight.cargo.site/t/original/i/6fcf1386ab05a086248efb95f71dacd330ae45b09662599f7b51fd18cd860040/Group-60.png" data-mid="123856609" border="0"  src="https://freight.cargo.site/w/1000/i/6fcf1386ab05a086248efb95f71dacd330ae45b09662599f7b51fd18cd860040/Group-60.png" /&#62;



	

	User Testing Result
	

	
	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f8afa76714caf143fb222c8f960018881f1dc29e30755485d6c7b395ca39d8e2/14-Essien.jpg" data-mid="123856887" border="0"  src="https://freight.cargo.site/w/1000/i/f8afa76714caf143fb222c8f960018881f1dc29e30755485d6c7b395ca39d8e2/14-Essien.jpg" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7214711f9e1107aecdd638f2c14964b3b8162e14d6faaaed5c94810bc464af3e/15-Essien2.jpg" data-mid="123856888" border="0"  src="https://freight.cargo.site/w/1000/i/7214711f9e1107aecdd638f2c14964b3b8162e14d6faaaed5c94810bc464af3e/15-Essien2.jpg" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f3fafe74688890098ba0a84eda8d59551688cb3c5391947cb5397870398a6d2d/16-Chinedu.jpg" data-mid="123856889" border="0"  src="https://freight.cargo.site/w/1000/i/f3fafe74688890098ba0a84eda8d59551688cb3c5391947cb5397870398a6d2d/16-Chinedu.jpg" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/64d8be1f991ebd5ffd130ff4d8c4263d41ca52400e3983cb7dc015a10165de89/17-Chinedu2.jpg" data-mid="123856890" border="0"  src="https://freight.cargo.site/w/1000/i/64d8be1f991ebd5ffd130ff4d8c4263d41ca52400e3983cb7dc015a10165de89/17-Chinedu2.jpg" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5e1a984e21c2716e7dce1b72271f5caa0e0a6c90d3b3eec7632c5964ff867826/18-Imikan.jpg" data-mid="123856891" border="0"  src="https://freight.cargo.site/w/1000/i/5e1a984e21c2716e7dce1b72271f5caa0e0a6c90d3b3eec7632c5964ff867826/18-Imikan.jpg" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8956350c6a96451de83777c3d38d120e9f05298cb62609073537e9e5f1cfe447/19-Imikan2.jpg" data-mid="123856892" border="0"  src="https://freight.cargo.site/w/1000/i/8956350c6a96451de83777c3d38d120e9f05298cb62609073537e9e5f1cfe447/19-Imikan2.jpg" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d8485224efb63b0a1ca544cfe3298e1664367bfe7f24382f501636c64085a11f/20-Mat.jpg" data-mid="123856893" border="0"  src="https://freight.cargo.site/w/1000/i/d8485224efb63b0a1ca544cfe3298e1664367bfe7f24382f501636c64085a11f/20-Mat.jpg" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a96cf90e3dfc821c36ff7f2a94876cf43d4ef7a3fbedee24d3108c5c3e7f7d01/21-Mat2.jpg" data-mid="123856894" border="0"  src="https://freight.cargo.site/w/1000/i/a96cf90e3dfc821c36ff7f2a94876cf43d4ef7a3fbedee24d3108c5c3e7f7d01/21-Mat2.jpg" /&#62;


	

	Key Insights
	

	
	
&#60;img width="2550" height="1440" width_o="2550" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ac9ca89fae454b6cdfc5c1d24ccde16f329774e7bec96489b4de53ea75f61167/Group-61.png" data-mid="123856945" border="0"  src="https://freight.cargo.site/w/1000/i/ac9ca89fae454b6cdfc5c1d24ccde16f329774e7bec96489b4de53ea75f61167/Group-61.png" /&#62;



	

	User Journey
	

	
	
&#60;img width="3598" height="1608" width_o="3598" height_o="1608" data-src="https://freight.cargo.site/t/original/i/7518d2b3d9846a46c78769e1181a76ceed1d2b014702eb64a195e40350f09988/Group-62.png" data-mid="123857153" border="0"  src="https://freight.cargo.site/w/1000/i/7518d2b3d9846a46c78769e1181a76ceed1d2b014702eb64a195e40350f09988/Group-62.png" /&#62;


	

	User Flow
	

	&#60;img width="3709" height="1089" width_o="3709" height_o="1089" data-src="https://freight.cargo.site/t/original/i/ab9377f96192446ec5ad0abeea88dc33609a2bbd060057fb65b7fc989d58783c/Group-63.png" data-mid="123857160" border="0"  src="https://freight.cargo.site/w/1000/i/ab9377f96192446ec5ad0abeea88dc33609a2bbd060057fb65b7fc989d58783c/Group-63.png" /&#62;



	Logo Animation
	

	
	&#60;img width="732" height="1422" width_o="732" height_o="1422" data-src="https://freight.cargo.site/t/original/i/b76db4325941fc9e356d0b6ffb4ac92db89c03983fec20f8987511a4f17f1306/Final-Final-Final.gif" data-mid="123920538" border="0"  src="https://freight.cargo.site/w/732/i/b76db4325941fc9e356d0b6ffb4ac92db89c03983fec20f8987511a4f17f1306/Final-Final-Final.gif" /&#62;



	

	Finding a Venue
	

	
	&#60;img width="722" height="1416" width_o="722" height_o="1416" data-src="https://freight.cargo.site/t/original/i/51f9dba18ea65f1a5abeff61444963fda156458b1bd4869eba1d3cc3db9ab311/2.gif" data-mid="123857468" border="0"  src="https://freight.cargo.site/w/722/i/51f9dba18ea65f1a5abeff61444963fda156458b1bd4869eba1d3cc3db9ab311/2.gif" /&#62;


	

	Choosing a Vendor
	

	
	&#60;img width="722" height="1412" width_o="722" height_o="1412" data-src="https://freight.cargo.site/t/original/i/1173edfd5e0a36959e7dadf0365814c509cfcabc0bbd2403dd7dfff8ebcb4b0d/3.gif" data-mid="123857610" border="0"  src="https://freight.cargo.site/w/722/i/1173edfd5e0a36959e7dadf0365814c509cfcabc0bbd2403dd7dfff8ebcb4b0d/3.gif" /&#62;


	

	Choosing Food
	

	
	&#60;img width="724" height="1412" width_o="724" height_o="1412" data-src="https://freight.cargo.site/t/original/i/8c82e6d6847b91157c3e58d12419d0c57970b0cbb4f7eee38319b97c0e0aad40/4.gif" data-mid="123857920" border="0"  src="https://freight.cargo.site/w/724/i/8c82e6d6847b91157c3e58d12419d0c57970b0cbb4f7eee38319b97c0e0aad40/4.gif" /&#62;


	

	Checkout
	

	
	&#60;img width="726" height="1408" width_o="726" height_o="1408" data-src="https://freight.cargo.site/t/original/i/2029896935c84ffe3dbd89dceace6d55c4c00b77c294e02b0ca55d6462efc9bc/5.gif" data-mid="123857992" border="0"  src="https://freight.cargo.site/w/726/i/2029896935c84ffe3dbd89dceace6d55c4c00b77c294e02b0ca55d6462efc9bc/5.gif" /&#62;


	


	Pickup Notification
	

	
	&#60;img width="720" height="1408" width_o="720" height_o="1408" data-src="https://freight.cargo.site/t/original/i/a79c5b08eb2a7e2c3b513c982d46f96b896925c70a2abc6df1170096a243525b/6.gif" data-mid="123858078" border="0"  src="https://freight.cargo.site/w/720/i/a79c5b08eb2a7e2c3b513c982d46f96b896925c70a2abc6df1170096a243525b/6.gif" /&#62;



	

	Interface Design
	

	
	
&#60;img width="6056" height="4128" width_o="6056" height_o="4128" data-src="https://freight.cargo.site/t/original/i/83cce85edc677aaaee569b56b125d2411a28e42dbd3c9fc16643e97f27bddc44/Group-101.png" data-mid="123860233" border="0"  src="https://freight.cargo.site/w/1000/i/83cce85edc677aaaee569b56b125d2411a28e42dbd3c9fc16643e97f27bddc44/Group-101.png" /&#62;


	
</description>
		
	</item>
		
		
	<item>
		<title>National Mustard Museum</title>
				
		<link>https://iamjbchoi.com/National-Mustard-Museum</link>

		<pubDate>Sat, 02 Mar 2019 03:10:26 +0000</pubDate>

		<dc:creator>JB Designer</dc:creator>

		<guid isPermaLink="true">https://iamjbchoi.com/National-Mustard-Museum</guid>

		<description>
	National Mustard Museum



	
	

&#60;img width="2664" height="1752" width_o="2664" height_o="1752" data-src="https://freight.cargo.site/t/original/i/d79db584ef95591fc8bd500232419b5cc66354a4d704730865ca28672ad97926/Screen-Shot-2019-03-08-at-12.31.01-AM.png" data-mid="37121162" border="0"  src="https://freight.cargo.site/w/1000/i/d79db584ef95591fc8bd500232419b5cc66354a4d704730865ca28672ad97926/Screen-Shot-2019-03-08-at-12.31.01-AM.png" /&#62;




	
	Design you can taste. Yellow you can feel.


	


Spreading the Gold: 
Rebranding the World’s Sharpest Museum

Wisconsin’s National Mustard Museum is home to 6,090 jars of "yellow gold" from across the globe. My mission was to create an identity that sticks. The new branding focuses on one simple, satisfying action: the spread.

Why round? Because whether it's on a pretzel or a bratwurst, a good spread always finds its curves. By using circular shapes in the logo and primary typeface, I transformed the "tangy" museum into a warm, inviting space for families and children. It’s professional branding with a friendly dollop of fun.






&#60;img width="1506" height="442" width_o="1506" height_o="442" data-src="https://freight.cargo.site/t/original/i/83ef9b614776d2700ec6f4cbca53e4f3be351eef184e830d398ef057343fe2fb/-2019-04-04--2.15.41.png" data-mid="39264256" border="0"  src="https://freight.cargo.site/w/1000/i/83ef9b614776d2700ec6f4cbca53e4f3be351eef184e830d398ef057343fe2fb/-2019-04-04--2.15.41.png" /&#62;



&#60;img width="3453" height="3918" width_o="3453" height_o="3918" data-src="https://freight.cargo.site/t/original/i/c62484318d600fbeb6157d545b939e909c4d674676ecd2d5600c71c756acdc65/6.jpg" data-mid="37299742" border="0"  src="https://freight.cargo.site/w/1000/i/c62484318d600fbeb6157d545b939e909c4d674676ecd2d5600c71c756acdc65/6.jpg" /&#62;


&#60;img width="2664" height="1752" width_o="2664" height_o="1752" data-src="https://freight.cargo.site/t/original/i/d79db584ef95591fc8bd500232419b5cc66354a4d704730865ca28672ad97926/Screen-Shot-2019-03-08-at-12.31.01-AM.png" data-mid="37121162" border="0"  src="https://freight.cargo.site/w/1000/i/d79db584ef95591fc8bd500232419b5cc66354a4d704730865ca28672ad97926/Screen-Shot-2019-03-08-at-12.31.01-AM.png" /&#62;

&#60;img width="2803" height="1919" width_o="2803" height_o="1919" data-src="https://freight.cargo.site/t/original/i/857a702357af256c94e8c4a43d69b42ad34535cc0303c499ef85730cc6c3b355/Press-Kitt-Merged.jpg" data-mid="37299802" border="0"  src="https://freight.cargo.site/w/1000/i/857a702357af256c94e8c4a43d69b42ad34535cc0303c499ef85730cc6c3b355/Press-Kitt-Merged.jpg" /&#62;



&#60;img width="2364" height="1482" width_o="2364" height_o="1482" data-src="https://freight.cargo.site/t/original/i/3deb79be080267eb9ec31eefe7d4b8526cef761dcbcbba75b3ca72b781a7c6a4/building.jpg" data-mid="37301385" border="0"  src="https://freight.cargo.site/w/1000/i/3deb79be080267eb9ec31eefe7d4b8526cef761dcbcbba75b3ca72b781a7c6a4/building.jpg" /&#62;




	Exhibition Invitation

&#60;img width="3792" height="2397" width_o="3792" height_o="2397" data-src="https://freight.cargo.site/t/original/i/3877c4c00f4b14161559ddcf9787392b111b77e2f3ed8c59c3c543b0ba7cdd1d/Invitation_2-16.jpg" data-mid="37299693" border="0"  src="https://freight.cargo.site/w/1000/i/3877c4c00f4b14161559ddcf9787392b111b77e2f3ed8c59c3c543b0ba7cdd1d/Invitation_2-16.jpg" /&#62;



&#60;img width="3800" height="2632" width_o="3800" height_o="2632" data-src="https://freight.cargo.site/t/original/i/632ffb8e6941066015ef07041e65f3d104f8d4b436c9c9e1f078e5b3abd13b06/Outdoor-Ad.jpg" data-mid="37299809" border="0"  src="https://freight.cargo.site/w/1000/i/632ffb8e6941066015ef07041e65f3d104f8d4b436c9c9e1f078e5b3abd13b06/Outdoor-Ad.jpg" /&#62;




	Exhibition Catalog

&#60;img width="2742" height="2300" width_o="2742" height_o="2300" data-src="https://freight.cargo.site/t/original/i/348e7d2d60343abd0ba52589475d0fe7dccd681c154dc7c051ae63b6b0eac3fc/Catalog-Mock-up.png" data-mid="37301759" border="0"  src="https://freight.cargo.site/w/1000/i/348e7d2d60343abd0ba52589475d0fe7dccd681c154dc7c051ae63b6b0eac3fc/Catalog-Mock-up.png" /&#62;


&#60;img width="2600" height="1926" width_o="2600" height_o="1926" data-src="https://freight.cargo.site/t/original/i/f74894d0f9559ba053d5e177c566173109453ab5a0238287168537ffaacf2e94/1.png" data-mid="52611956" border="0"  src="https://freight.cargo.site/w/1000/i/f74894d0f9559ba053d5e177c566173109453ab5a0238287168537ffaacf2e94/1.png" /&#62;

&#60;img width="2600" height="1926" width_o="2600" height_o="1926" data-src="https://freight.cargo.site/t/original/i/d914b0eddbb09475df1a1dfe472b2378a8c2c0612558e509b1a85565043e1e5d/2.png" data-mid="52612173" border="0"  src="https://freight.cargo.site/w/1000/i/d914b0eddbb09475df1a1dfe472b2378a8c2c0612558e509b1a85565043e1e5d/2.png" /&#62;

&#60;img width="2600" height="1926" width_o="2600" height_o="1926" data-src="https://freight.cargo.site/t/original/i/987ab9b41a83fb9119070541023ec134d60e51fb8358fa31935b9ca96f667d0f/3.png" data-mid="52612324" border="0"  src="https://freight.cargo.site/w/1000/i/987ab9b41a83fb9119070541023ec134d60e51fb8358fa31935b9ca96f667d0f/3.png" /&#62;

&#60;img width="2600" height="1926" width_o="2600" height_o="1926" data-src="https://freight.cargo.site/t/original/i/94b5ae20b920f38d20ba122ad7e6f46a6b174a62b67c3f322060c1f10d6cacfe/4.png" data-mid="52612611" border="0"  src="https://freight.cargo.site/w/1000/i/94b5ae20b920f38d20ba122ad7e6f46a6b174a62b67c3f322060c1f10d6cacfe/4.png" /&#62;

&#60;img width="2600" height="1926" width_o="2600" height_o="1926" data-src="https://freight.cargo.site/t/original/i/9564d7222946a16d8c5477273c0a36f9d13b9f036ef2b710246898674a03db36/6.png" data-mid="52612610" border="0"  src="https://freight.cargo.site/w/1000/i/9564d7222946a16d8c5477273c0a36f9d13b9f036ef2b710246898674a03db36/6.png" /&#62;

&#60;img width="2600" height="1926" width_o="2600" height_o="1926" data-src="https://freight.cargo.site/t/original/i/2a054b757c08923f0911afc319bf6aba8ee61346c2d215bd3dc6498f831cbc8a/11.png" data-mid="52612609" border="0"  src="https://freight.cargo.site/w/1000/i/2a054b757c08923f0911afc319bf6aba8ee61346c2d215bd3dc6498f831cbc8a/11.png" /&#62;


&#60;img width="2600" height="1926" width_o="2600" height_o="1926" data-src="https://freight.cargo.site/t/original/i/8303cbf11b383bdee24cdfad120cf7d82fe50dc9b9227aff51275567ea7e6e08/8.png" data-mid="52612608" border="0"  src="https://freight.cargo.site/w/1000/i/8303cbf11b383bdee24cdfad120cf7d82fe50dc9b9227aff51275567ea7e6e08/8.png" /&#62;

&#60;img width="2600" height="1926" width_o="2600" height_o="1926" data-src="https://freight.cargo.site/t/original/i/b230128a9ec33bb5f9af836c328ef2a56b3dff692ed18aa7d29331e9f56433bf/7.png" data-mid="52612612" border="0"  src="https://freight.cargo.site/w/1000/i/b230128a9ec33bb5f9af836c328ef2a56b3dff692ed18aa7d29331e9f56433bf/7.png" /&#62;




	&#60;img width="3990" height="2494" width_o="3990" height_o="2494" data-src="https://freight.cargo.site/t/original/i/affabc5b9ceead050b700b155bcccba0f8a4c62b021e0d360f4e7849a7ea6d96/website.jpg" data-mid="37401761" border="0"  src="https://freight.cargo.site/w/1000/i/affabc5b9ceead050b700b155bcccba0f8a4c62b021e0d360f4e7849a7ea6d96/website.jpg" /&#62;



&#60;img width="3990" height="2494" width_o="3990" height_o="2494" data-src="https://freight.cargo.site/t/original/i/7e2c488233df5033aac3c91bc2e81e74e1fcff7fbf1f08ddb64127538f5bcb91/website2.jpg" data-mid="37401762" border="0"  src="https://freight.cargo.site/w/1000/i/7e2c488233df5033aac3c91bc2e81e74e1fcff7fbf1f08ddb64127538f5bcb91/website2.jpg" /&#62;

&#60;img width="3990" height="2494" width_o="3990" height_o="2494" data-src="https://freight.cargo.site/t/original/i/dd72e29594dea74d1316826482424f8d2436c63fe0e411b52fd66f3a2f159eb3/website3.jpg" data-mid="37401763" border="0"  src="https://freight.cargo.site/w/1000/i/dd72e29594dea74d1316826482424f8d2436c63fe0e411b52fd66f3a2f159eb3/website3.jpg" /&#62;



&#60;img width="3990" height="2494" width_o="3990" height_o="2494" data-src="https://freight.cargo.site/t/original/i/4f6f8da2a5f1e1ff6885033315f727c488097a2ac8ca06e64a810f6f5a07c7d6/website4.jpg" data-mid="37401764" border="0"  src="https://freight.cargo.site/w/1000/i/4f6f8da2a5f1e1ff6885033315f727c488097a2ac8ca06e64a810f6f5a07c7d6/website4.jpg" /&#62;




</description>
		
	</item>
		
		
	<item>
		<title>Icons for PES</title>
				
		<link>https://iamjbchoi.com/Icons-for-PES-1</link>

		<pubDate>Tue, 14 Sep 2021 01:39:33 +0000</pubDate>

		<dc:creator>JB Designer</dc:creator>

		<guid isPermaLink="true">https://iamjbchoi.com/Icons-for-PES-1</guid>

		<description>
	
	
	
 
	Icons for PES

	
	
&#60;img width="1500" height="1204" width_o="1500" height_o="1204" data-src="https://freight.cargo.site/t/original/i/dd15e18c6dc71c93d0d0365b186e1d01999afcf86ee13d9f3dcf403c3a97e5ce/icon-animation_2.gif" data-mid="118837825" border="0"  src="https://freight.cargo.site/w/1000/i/dd15e18c6dc71c93d0d0365b186e1d01999afcf86ee13d9f3dcf403c3a97e5ce/icon-animation_2.gif" /&#62;



Do you really want to pause the 'Beautiful Game' just to check the rules?
	







	

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb5a530f0ecc9e0186d47a9aa3beda57fb083bc38c17c0f82a1409723e380b93/pes-2021-guida-gp-valuta-virtuale-myclub-v6-468965.jpg" data-mid="118837827" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/eb5a530f0ecc9e0186d47a9aa3beda57fb083bc38c17c0f82a1409723e380b93/pes-2021-guida-gp-valuta-virtuale-myclub-v6-468965.jpg" /&#62;



	


PES: Visualizing the Rules of the Game

Developed by Konami for PS4, Xbox One, and PC, PES is a premier soccer simulation that demands split-second decision-making. To enhance this experience, I designed a suite of 20 custom icons representing essential soccer rules.

My goal was to translate complex match situations into instant visual cues. These icons allow players to grasp the referee’s call at a glance, ensuring that the only thing they have to focus on is the next goal—not the rulebook.


	

	
	


20 Icons of Major Soccer Rules
&#60;img width="5111" height="4023" width_o="5111" height_o="4023" data-src="https://freight.cargo.site/t/original/i/d3c28fc0fcc9b5d5a54904975884fde04899845cbb857416ad8c75c7e6d6319b/ICON_FINAL_2-09.jpg" data-mid="118837822" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d3c28fc0fcc9b5d5a54904975884fde04899845cbb857416ad8c75c7e6d6319b/ICON_FINAL_2-09.jpg" /&#62;



	


	
	
	

	
	


	




	
	
	

	

	
	



	

	
	
	




</description>
		
	</item>
		
		
	<item>
		<title>Raging Bull</title>
				
		<link>https://iamjbchoi.com/Raging-Bull</link>

		<pubDate>Tue, 12 Mar 2019 08:11:25 +0000</pubDate>

		<dc:creator>JB Designer</dc:creator>

		<guid isPermaLink="true">https://iamjbchoi.com/Raging-Bull</guid>

		<description>
	Raging Bull
	

	
&#60;img width="1800" height="1161" width_o="1800" height_o="1161" data-src="https://freight.cargo.site/t/original/i/ec1af1429dbfd4b260c5619375744b055701401977e87a77edbab610fb78bd95/1.jpg" data-mid="37410116" border="0"  src="https://freight.cargo.site/w/1000/i/ec1af1429dbfd4b260c5619375744b055701401977e87a77edbab610fb78bd95/1.jpg" /&#62;How does 1950s aesthetic capture the color of violence?




	
	A Knockout Design: The Raging Bull DVD Experience

If you’re looking for a peaceful movie night, you’ve come to the wrong box set. Inspired by Martin Scorsese’s 1980 masterpiece, I’ve created a DVD package that hits as hard as a heavyweight champion.

I drenched the entire design in a visceral red, because when it comes to Raging Bull, "subtle" isn't in the vocabulary—this color is pure anger and adrenaline. For the typography, I went back to the ring’s golden age, reviving the 1940s–50s boxing aesthetic to give the package an authentic, old-school punch. It’s vintage, it’s violent, and it’s beautiful. 





	

	
	&#60;img width="4222" height="3102" width_o="4222" height_o="3102" data-src="https://freight.cargo.site/t/original/i/7814aae68b6218594f51ff0de03fa3cde9ae0b08b0eedabefb04c8da28cf0fef/9.jpg" data-mid="40110987" border="0"  src="https://freight.cargo.site/w/1000/i/7814aae68b6218594f51ff0de03fa3cde9ae0b08b0eedabefb04c8da28cf0fef/9.jpg" /&#62;
&#60;img width="3446" height="2204" width_o="3446" height_o="2204" data-src="https://freight.cargo.site/t/original/i/9a6a1f365a0eb219967f0485c9a8cb3a4000beb6e6bc87039c07c90b171e81af/8.jpg" data-mid="40110778" border="0"  src="https://freight.cargo.site/w/1000/i/9a6a1f365a0eb219967f0485c9a8cb3a4000beb6e6bc87039c07c90b171e81af/8.jpg" /&#62;

&#60;img width="4522" height="3044" width_o="4522" height_o="3044" data-src="https://freight.cargo.site/t/original/i/0abaedd571060da499d755e548ebc81c15df0368f81539cb92608c0f9646cd3b/2.jpg" data-mid="40101674" border="0"  src="https://freight.cargo.site/w/1000/i/0abaedd571060da499d755e548ebc81c15df0368f81539cb92608c0f9646cd3b/2.jpg" /&#62;

	
&#60;img width="1800" height="1183" width_o="1800" height_o="1183" data-src="https://freight.cargo.site/t/original/i/e7499948b4ebf285b83774cfdcbdf890b0869da5bea56e3409e45c0b2eb5cf8a/2.jpg" data-mid="37410117" border="0"  src="https://freight.cargo.site/w/1000/i/e7499948b4ebf285b83774cfdcbdf890b0869da5bea56e3409e45c0b2eb5cf8a/2.jpg" /&#62;


&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/236a9fe0af575d6de49af81da041c56945105da969d3d8af85ce4b9aed3279da/4.jpg" data-mid="40097951" border="0"  src="https://freight.cargo.site/w/1000/i/236a9fe0af575d6de49af81da041c56945105da969d3d8af85ce4b9aed3279da/4.jpg" /&#62;



	
	&#60;img width="5958" height="4529" width_o="5958" height_o="4529" data-src="https://freight.cargo.site/t/original/i/ad13241be891ebf67684c7e31355bc1abb426dbe326af070c182a3051a3686e7/6.jpg" data-mid="40104505" border="0"  src="https://freight.cargo.site/w/1000/i/ad13241be891ebf67684c7e31355bc1abb426dbe326af070c182a3051a3686e7/6.jpg" /&#62;




	

	&#60;img width="3648" height="2099" width_o="3648" height_o="2099" data-src="https://freight.cargo.site/t/original/i/b802d25f1e6536419b92e4a597410be18f65d215a87cfd574b7389efde04701b/7-01.jpg" data-mid="40107597" border="0"  src="https://freight.cargo.site/w/1000/i/b802d25f1e6536419b92e4a597410be18f65d215a87cfd574b7389efde04701b/7-01.jpg" /&#62;




	
	&#60;img width="4570" height="3648" width_o="4570" height_o="3648" data-src="https://freight.cargo.site/t/original/i/77b2f7f59cf50bd24c35fd48b40becac03f5f67b370a0e76e7ae6f5ab300c8c5/5.jpg" data-mid="40101327" border="0"  src="https://freight.cargo.site/w/1000/i/77b2f7f59cf50bd24c35fd48b40becac03f5f67b370a0e76e7ae6f5ab300c8c5/5.jpg" /&#62;
	
</description>
		
	</item>
		
		
	<item>
		<title>UBRI Connect by Ripple</title>
				
		<link>https://iamjbchoi.com/UBRI-Connect-by-Ripple</link>

		<pubDate>Thu, 10 Oct 2019 03:01:08 +0000</pubDate>

		<dc:creator>JB Designer</dc:creator>

		<guid isPermaLink="true">https://iamjbchoi.com/UBRI-Connect-by-Ripple</guid>

		<description>
	
	
	
UBRI Connect


	
	&#60;img width="1894" height="2404" width_o="1894" height_o="2404" data-src="https://freight.cargo.site/t/original/i/41e9f740dc019460cf45e390b107187df599a5e9fcd0bf6999a0caa5c64129ae/Screen-Shot-2019-08-09-at-3.40.39-PM.jpg" data-mid="52379526" border="0"  src="https://freight.cargo.site/w/1000/i/41e9f740dc019460cf45e390b107187df599a5e9fcd0bf6999a0caa5c64129ae/Screen-Shot-2019-08-09-at-3.40.39-PM.jpg" /&#62;


	

	
	The future isn't written in stone; it’s encrypted in blocks.
	

	
	













Breaking Boxes and Connecting Blocks:
UBRI Connect 2019

What happens when you mix Ripple’s cutting-edge tech with the brightest minds at MIT and Stanford? You get UBRI. For the UBRI Connect 2019 event, I designed a visual identity meant to catch the eye of students who are tired of "square" thinking.

The design features three circles that simply refuse to stay inside the rectangular lines—because let's face it, the best ideas usually happen outside the box. The 'UBRI' typography acts as the ultimate connector, linking students who speak the same language of blockchain and crypto. It’s a subtle nod to the Ripple logo, but with a rebellious, student-driven twist. Who knew decentralization could look this organized?













	

	
	&#60;img width="1894" height="2404" width_o="1894" height_o="2404" data-src="https://freight.cargo.site/t/original/i/41e9f740dc019460cf45e390b107187df599a5e9fcd0bf6999a0caa5c64129ae/Screen-Shot-2019-08-09-at-3.40.39-PM.jpg" data-mid="52379526" border="0"  src="https://freight.cargo.site/w/1000/i/41e9f740dc019460cf45e390b107187df599a5e9fcd0bf6999a0caa5c64129ae/Screen-Shot-2019-08-09-at-3.40.39-PM.jpg" /&#62;



	
&#60;img width="1872" height="2808" width_o="1872" height_o="2808" data-src="https://freight.cargo.site/t/original/i/189994406c3b701fcceafc5401b01b85e31acd9a5cb11eb9e60df5f23f7a73bc/Banner-1584-2019-08-09.jpg" data-mid="52381310" border="0"  src="https://freight.cargo.site/w/1000/i/189994406c3b701fcceafc5401b01b85e31acd9a5cb11eb9e60df5f23f7a73bc/Banner-1584-2019-08-09.jpg" /&#62;


&#60;img width="1905" height="2858" width_o="1905" height_o="2858" data-src="https://freight.cargo.site/t/original/i/63cf0aaeb87e66eb6e06bad2cee21fb9bcec7b02df1a9af7021a5647b8223bb4/Case-0744-2019-08-12.jpg" data-mid="52381312" border="0"  src="https://freight.cargo.site/w/1000/i/63cf0aaeb87e66eb6e06bad2cee21fb9bcec7b02df1a9af7021a5647b8223bb4/Case-0744-2019-08-12.jpg" /&#62;



&#60;img width="1734" height="2458" width_o="1734" height_o="2458" data-src="https://freight.cargo.site/t/original/i/297bc9de3be9466590b30aaaa739fbebb83a0b4428815ca0076b68497dee7363/Bag-0541-2019-08-09.jpg" data-mid="52381309" border="0"  src="https://freight.cargo.site/w/1000/i/297bc9de3be9466590b30aaaa739fbebb83a0b4428815ca0076b68497dee7363/Bag-0541-2019-08-09.jpg" /&#62;


&#60;img width="1920" height="2880" width_o="1920" height_o="2880" data-src="https://freight.cargo.site/t/original/i/1116ed4766c6e3d7708f8055a8d3ddd2a45b92ab7be0f309b726d4732df7c378/Book-1052-2019-08-09.jpg" data-mid="52381311" border="0"  src="https://freight.cargo.site/w/1000/i/1116ed4766c6e3d7708f8055a8d3ddd2a45b92ab7be0f309b726d4732df7c378/Book-1052-2019-08-09.jpg" /&#62;


&#60;img width="1397" height="1428" width_o="1397" height_o="1428" data-src="https://freight.cargo.site/t/original/i/49ee69e2e34a91fd4a6a18e646a17b06add8ce35ff8431c994182ba81492550f/LinkedIn.png" data-mid="52381313" border="0"  src="https://freight.cargo.site/w/1000/i/49ee69e2e34a91fd4a6a18e646a17b06add8ce35ff8431c994182ba81492550f/LinkedIn.png" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>Otl Aicher</title>
				
		<link>https://iamjbchoi.com/Otl-Aicher</link>

		<pubDate>Tue, 12 Mar 2019 07:28:09 +0000</pubDate>

		<dc:creator>JB Designer</dc:creator>

		<guid isPermaLink="true">https://iamjbchoi.com/Otl-Aicher</guid>

		<description>
	
	
	

	Otl Aicher
	
	
&#60;img width="1392" height="1080" width_o="1392" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5fbbaaed63bb19a283abd295078b123544046a1360da40fb940d5d3914b98873/Thumbnail_2.gif" data-mid="40052325" border="0"  src="https://freight.cargo.site/w/1000/i/5fbbaaed63bb19a283abd295078b123544046a1360da40fb940d5d3914b98873/Thumbnail_2.gif" /&#62;


	
	Who is the father of the geometric man?

	



	
	Beyond the Pictograms: A Deep Dive into Otl Aicher

We all know the icons, but do we know the man behind the Munich Olympics? I designed this 7x9 volume to celebrate Otl Aicher, a giant of German typography and design. After deep-diving into countless books and websites, I compiled his life’s work into one definitive tribute.

To keep things as sharp as Aicher’s own grids, I set the text in Univers—because when you’re talking about a legend, only Frutiger’s finest will do. This book is my personal "thank you" to Aicher for showing us that great design doesn't need words—though I used quite a few to tell his story! 




	

	
	&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/8079de7466d034530d9b39b736e012c0da01c4fa9185a10472634970a7e54ad2/18.jpg" data-mid="37408496" border="0"  src="https://freight.cargo.site/w/1000/i/8079de7466d034530d9b39b736e012c0da01c4fa9185a10472634970a7e54ad2/18.jpg" /&#62;


&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/bb936fc374f1a60140e0690856e8b993f3fb14e4d759aac3440607a64d71673b/1.jpg" data-mid="37408384" border="0"  src="https://freight.cargo.site/w/1000/i/bb936fc374f1a60140e0690856e8b993f3fb14e4d759aac3440607a64d71673b/1.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/8f4d78eb428197f0769f083ad6e3062447b3123b6e2882e283f8dec19e1682ec/3.jpg" data-mid="37408481" border="0"  src="https://freight.cargo.site/w/1000/i/8f4d78eb428197f0769f083ad6e3062447b3123b6e2882e283f8dec19e1682ec/3.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/e7469a238fa256ea7602a953307671ed3affc721d8efa0fbc11e0aac6f63f22c/4.jpg" data-mid="37408482" border="0"  src="https://freight.cargo.site/w/1000/i/e7469a238fa256ea7602a953307671ed3affc721d8efa0fbc11e0aac6f63f22c/4.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/f50dd6d20c868f8184f2a4373863a7cb23adf318f3e63d64cbf645e57b506fa4/5.jpg" data-mid="37408483" border="0"  src="https://freight.cargo.site/w/1000/i/f50dd6d20c868f8184f2a4373863a7cb23adf318f3e63d64cbf645e57b506fa4/5.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/75ac9cacfd7ba159c558a8b2fee65c1c415746385486a0f99a4b11ec32ba7b6d/6.jpg" data-mid="37408484" border="0"  src="https://freight.cargo.site/w/1000/i/75ac9cacfd7ba159c558a8b2fee65c1c415746385486a0f99a4b11ec32ba7b6d/6.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/05fb4c744d25c3ffa6e7125aa5d2081094f5cba7783d750bf795096ddaa72f6d/7.jpg" data-mid="37408485" border="0"  src="https://freight.cargo.site/w/1000/i/05fb4c744d25c3ffa6e7125aa5d2081094f5cba7783d750bf795096ddaa72f6d/7.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/a30285a46862d6fb2538e8c415957af7943dc3c850ea583874f8dbe86b4f9ec8/8.jpg" data-mid="37408486" border="0"  src="https://freight.cargo.site/w/1000/i/a30285a46862d6fb2538e8c415957af7943dc3c850ea583874f8dbe86b4f9ec8/8.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/72d9b1ed2aac195500d8f1902550a96c16be894ff068a9ff3db70bb0792a9068/9.jpg" data-mid="37408487" border="0"  src="https://freight.cargo.site/w/1000/i/72d9b1ed2aac195500d8f1902550a96c16be894ff068a9ff3db70bb0792a9068/9.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/7566a2a3e0d5fb3de2974111f8feaf5e6402773e365589600cfa3225b6c01482/10.jpg" data-mid="37408488" border="0"  src="https://freight.cargo.site/w/1000/i/7566a2a3e0d5fb3de2974111f8feaf5e6402773e365589600cfa3225b6c01482/10.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/0b9bbcad924e5530b3acc82875f541326ed96a2371ce32bc735e8b990dda771c/11.jpg" data-mid="37408489" border="0"  src="https://freight.cargo.site/w/1000/i/0b9bbcad924e5530b3acc82875f541326ed96a2371ce32bc735e8b990dda771c/11.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/369aeac3bb7f9573411a3f10da26747cfaf69957b35233a4ee7e0900d200b0a8/12.jpg" data-mid="37408490" border="0"  src="https://freight.cargo.site/w/1000/i/369aeac3bb7f9573411a3f10da26747cfaf69957b35233a4ee7e0900d200b0a8/12.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/580263e0fa3bd58cdcb547c98cd7e608d69757774196bf5da30752b8a8ac687b/13.jpg" data-mid="37408491" border="0"  src="https://freight.cargo.site/w/1000/i/580263e0fa3bd58cdcb547c98cd7e608d69757774196bf5da30752b8a8ac687b/13.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/a59a1f4a146f77b9cbf07b87d08d0c9c8e13a5a6c1cf144a69833cbf0341278e/14.jpg" data-mid="37408492" border="0"  src="https://freight.cargo.site/w/1000/i/a59a1f4a146f77b9cbf07b87d08d0c9c8e13a5a6c1cf144a69833cbf0341278e/14.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/39a6578d7d0433334d691ac7408852a8034d0cc7db04ac6568c7a201ca0471a7/15.jpg" data-mid="37408493" border="0"  src="https://freight.cargo.site/w/1000/i/39a6578d7d0433334d691ac7408852a8034d0cc7db04ac6568c7a201ca0471a7/15.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/2bc378941e119b81fbcad6160300cb9e9945b75801edac34937243deba9c206f/16.jpg" data-mid="37408494" border="0"  src="https://freight.cargo.site/w/1000/i/2bc378941e119b81fbcad6160300cb9e9945b75801edac34937243deba9c206f/16.jpg" /&#62;



&#60;img width="1800" height="1260" width_o="1800" height_o="1260" data-src="https://freight.cargo.site/t/original/i/e6cff08ed10c5c6d412fb69d2493032892a8a5c8a81cdaccaafe67b803dca93e/17.jpg" data-mid="37408495" border="0"  src="https://freight.cargo.site/w/1000/i/e6cff08ed10c5c6d412fb69d2493032892a8a5c8a81cdaccaafe67b803dca93e/17.jpg" /&#62;



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	<item>
		<title>Destiny</title>
				
		<link>https://iamjbchoi.com/Destiny</link>

		<pubDate>Tue, 12 Mar 2019 19:20:03 +0000</pubDate>

		<dc:creator>JB Designer</dc:creator>

		<guid isPermaLink="true">https://iamjbchoi.com/Destiny</guid>

		<description>
	Destiny
	

	

	
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Can two lines fall in love if they are destined never to touch?



	
	Destiny: Where Geometry Meets its Fate

I designed Destiny, a decorative typeface born from a precise grid system of a single square and two circles. Inspired by the delicate, organic reaching of cherry blossom branches, I crafted a visual language that balances thin, airy lines with geometric rigor.

The core of the system lies in its two parallel circular lines that share a quarter-circle path, maintaining a constant, haunting distance. This structural constraint is exactly why I named it Destiny: in this typographic world, these two lines are forever bound together, yet destined never to meet. It is a typeface defined by elegant proximity and inevitable separation.




	

	
	&#60;img width="6216" height="2070" width_o="6216" height_o="2070" data-src="https://freight.cargo.site/t/original/i/74cf4d6b4537926d1f8aacf98b396bfacaf73ea172b1f56e62e925c0551d4691/Final-06.jpg" data-mid="40165726" border="0"  src="https://freight.cargo.site/w/1000/i/74cf4d6b4537926d1f8aacf98b396bfacaf73ea172b1f56e62e925c0551d4691/Final-06.jpg" /&#62;





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