JB Choi is a UX/UI + Digital Brand Designer based in NYC, originally from Seoul, South Korea. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.
Try the ultimate solution for your size.
Problem Statements
Online Shopping User Journey
Online Shopping User Flow
How Might We
Persona
Solution
Your Fit User Flow
Storyboard & Wireframes
Concept Video
Design Decision from User Testing
Open Your Fit
Two Ways of Body Scanning
Body Size Scanning
Enter Additional Info
Beginning of AR Mode
Size Change
Color Change
Match Clothes
Interface Design
