JB Choi is a digital product designer having a background in branding, psychology, UX & market research.











 
                       


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Your Fit




Try the ultimate solution for your size.






Problem Statements










Online Shopping User Journey







Online Shopping User Flow








How Might We







Persona












Solution








Your Fit User Flow









Storyboard & Wireframes







Concept Video






Design Decision from User Testing







Open Your Fit






Two Ways of Body Scanning






Body Size Scanning






Enter Additional Info






Beginning of AR Mode






Size Change







Color Change






Match Clothes







Interface Design