Meet JB Choi, a UI/UX and Visual Designer based in London. With a multidisciplinary background spanning Human-Computer Interaction, Creative Computing, Psychology, and Business Strategy, JB brings a unique perspective
The future isn't written in stone; it’s encrypted in blocks.
Breaking Boxes and Connecting Blocks:
UBRI Connect 2019
What happens when you mix Ripple’s cutting-edge tech with the brightest minds at MIT and Stanford? You get UBRI. For the UBRI Connect 2019 event, I designed a visual identity meant to catch the eye of students who are tired of "square" thinking.
The design features three circles that simply refuse to stay inside the rectangular lines—because let's face it, the best ideas usually happen outside the box. The 'UBRI' typography acts as the ultimate connector, linking students who speak the same language of blockchain and crypto. It’s a subtle nod to the Ripple logo, but with a rebellious, student-driven twist. Who knew decentralization could look this organized?
