JB Choi is a UX/UI + Digital Brand Designer based in NYC, originally from Seoul, South Korea. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.


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UBRI Connect

Dear young people, the future is blockchain.

UBRI (University Blockchain Research Initiative) is an institution run by Ripple. It collaborates on research and technical development to stimulate widespread understanding and innovation in blockchain. UBRI also creates a new curriculum to meet high student demand for blockchain, cryptocurrency, and other FinTech topics. UBRI’s partners are more than 18 colleges including MIT, Stanford, and the University of Pennsylvania.

I created a marketing design for UBRI Connect 2019, which was the event held by Ripple. The design goal was to make college students interested in UBRI. And the critical point was creating the Event Identity in addition to keeping Ripple Brand Identity. Three circles beyond the rectangular frame represent college students who think outside the box in the design. And the letters ‘UBRI’ connects each circle, which means UBRI connects the students who have common interests in the blockchain. The proportion of circles is reminiscent of the Ripple brand logo.