Meet JB Choi, a UI/UX and Visual Designer based in London. With a multidisciplinary background spanning Human-Computer Interaction, Creative Computing, Brand Design, and Psychology, JB brings unique visual solutions.
Typography Zine
What if Massimo Vignelli was your typographic playground?
How many ways can you spell "Massimo Vignelli"? I decided to find out using the five "essential" typefaces that shaped the design world. This zine is divided into five chapters, each giving a stage to a classic font—from the elegance of Bodoni to the "Vignelli-approved" perfection of Helvetica.
Throughout the book, I experimented with Vignelli’s name as my creative playground. It’s a bit like a typographic masterclass where Massimo himself is the star student. Whether you’re a font nerd or just a fan of clean lines, this zine is a celebration of the letters that make design speak.
Throughout the book, I experimented with Vignelli’s name as my creative playground. It’s a bit like a typographic masterclass where Massimo himself is the star student. Whether you’re a font nerd or just a fan of clean lines, this zine is a celebration of the letters that make design speak.
