JB Choi is a UX/UI + Digital Brand Designer based in NYC, originally from Seoul, South Korea. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.


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Typography Zine

What are the essential typefaces?

I designed a zine with five essential typefaces: Bodoni, Futura, Helvetica, Century, and Times New Roman. There are five sections in the book. Each section was designed with one typeface and a cover page introducing the typeface and its designer. In each section, I made various designs using Massimo Vignelli’s name, one of my favorite designers.