JB Choi is an interaction designer having a background in proudct design, branding, psychology, and business strategy.


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Typography Zine

What are the essential typefaces?

I designed a zine with five essential typefaces: Bodoni, Futura, Helvetica, Century and Times New Roman. There are five sections in the book. Each section was designed with the one typeface and has a cover page which introduces the typeface and its designer. In each section, I made various designs using Massimo Vignelli’s name who is one of my favorite designers.