JB Choi is a UX/UI + Digital Brand Designer based in NYC, originally from Seoul, South Korea. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.











 
                       


Home     Resume     LinkedIn
Typography Zine







What are the essential typefaces?



I designed a zine with five essential typefaces: Bodoni, Futura, Helvetica, Century, and Times New Roman. There are five sections in the book. Each section was designed with one typeface and a cover page introducing the typeface and its designer. In each section, I made various designs using Massimo Vignelli’s name, one of my favorite designers.