Meet JB Choi, a UI/UX and Visual Designer based in London. With a multidisciplinary background spanning Human-Computer Interaction, Creative Computing, Psychology, and Business Strategy, JB brings a unique perspective












 
                       
Snow Joe

Snow Joe® | UI/UX Designer

Snow Joe®, and its complementary garden + outdoor brands Sun Joe® + Aqua Joe®, its automotive brand Auto Joe™, and generator brand Power Joe™, planted their roots as a digitally native, direct-to-consumer company that designs, develops, and distributes high-quality yet affordable lawn and garden tools. By intuitively merging advanced eCommerce technology on the back-end with innovative tools on the front-end, the company has grown to become the market share leader in electric and cordless snowblowers, as well as the electric pressure washer category.

As a UI/UX Designer, Junbae Choi designed responsive websites and landing pages, developing interactive prototypes to optimize the user experience and journey. He also created new concepts and brand-appropriate digital assets for weekly eCommerce promotions, while designing user interfaces for email and various social media platforms.






TV Offer Web Page Design







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Email UI + Banner Design
with BEE Pro & MailChimp



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Product Intro
Page UI Design









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Email Banner Design Based
on the Promotion Concept
































Banner Designs in Different
Social Media Formats