JB Choi is a UX/Digital designer based in NYC, originally from Seoul, South Korea, having a background in human-computer interaction, psychology, business management, and digital branding.











 
                       


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Snow Joe

Snow Joe®, and its complementary garden + outdoor brands Sun Joe® + Aqua Joe®, its automotive brand Auto Joe™, and generator brand Power Joe™, planted their roots as a digitally native, direct-to-consumer company that designs, develops, and distributes high-quality yet affordable lawn and garden tools. Intuitively merging advanced eCommerce technology on the back-end with innovative tools on the front-end, the company has grown to become not only the market share leader in electric and cordless snowblowers but also the leader in the electric pressure washer category.

As a digital designer, Junbae Choi designed responsive websites and landing pages and developed interactive prototypes for user experience and journey. He also created new concepts and brand-appropriate digital assets for weekly e-commerce promotions and designed email and other social media user interfaces.







TV Offer Page Design


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Email UI + Banner Design
with BEE Pro & MailChimp


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Product Intro
Page UI Design


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Email Banner Design Based
on the Promotion Concept



























Banner Designs in Different
Social Media Formats