JB Choi is a UX/UI + Digital Brand Designer based in NYC, originally from Seoul, South Korea. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.


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Spend more time for the main activity with your delicious dish.

Problem Statmement

How Might We


Value Proposition

Competitors Analysis


User Testing Participant

User Testing Result

Key Insights

User Journey

User Flow

Logo Animation

Finding a Venue

Choosing a Vendor

Choosing Food


Pickup Notification

Interface Design