JB Choi is a UX/UI + Digital Brand Designer based in NYC, originally from Seoul, South Korea. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.
What is so special about Seoul?
Today, due to K-Pop and Korean food’s popularity, many people became interested in traveling Seoul in South Korea. However, it is hard to find the proper information that helps foreigners to get what Seoul looks like and feels like at a glance. So, as someone born and raised in Seoul, I designed a book showing and introducing unique things about Seoul. Different three colors were used in each theme page based on its content and vibe. And all images in the book were created by silkscreen.
