JB Choi is a UX/UI + Digital Brand Designer based in NYC, originally from Seoul, South Korea. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.


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How might we make parents feel more informed and confident regarding their children’s education during the pandemic?

Interview Participants




Parents face the challenge of sending their children back to school with a risk of infection since they think social interaction is essential for their kids.

Underlying Causes

Schools do not have credible systems to protect kids from the infection.

Kids often forget to keep their distance when they are with friends.

Other Key Insights


Ideation Sketch


Design Decision from User Testing

Information Architecture

Interface Design