JB Choi is a UX/UI + Digital Brand Designer based in NYC, originally from Seoul, South Korea. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.


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Raging Bull

What did the 1940s–1950s boxing designs look like?

Raging Bull is a 1980 American sports drama film directed by Martin Scorsese. Focusing on this film’s theme, I designed a DVD package including a DVD case cover, inside the booklet and a CD cover. I used the color red in the overall design, which represents the anger and violence of the movie theme and mood. I also made typography in the 1940s–50s boxing design style.