JB Choi is an interaction designer having a background in proudct design, branding, psychology, and business strategy.


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Raging Bull

What did 1940’s and 1950’s boxing designs look like?

Raging Bull is a 1980 American sports drama film directed by Martin Scorsese. Focusing on this film’s theme, I designed a DVD package including a DVD case cover, inside booklet and a CD cover. I used the color red in overall design, which represents anger and violence of the movie theme and mood. I also made typography in a 1940’s and 50’s boxing design style.