JB Choi is a UX/UI + Digital Brand Designer based in NYC, originally from Seoul, South Korea. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.


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Otl Aicher

Who is the father of the geometric man?

I designed a “7x9” book about Otl Aicher, a German graphic designer, and typographer. He is best known for creating pictograms for the 1972 Summer Olympics in Munich. The text was set in Univers, a typeface designed by Adrian Frutiger in this book. I gathered all the contents related to his life and works from several books and online websites. This book is an expression of my respect and admiration for the monumental works of Otl Aicher.