JB Choi is an interaction designer having a background in proudct design, branding, psychology, and business strategy.


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Otl Aicher

Who is the father of the geometric man?

I designed a “7x9” book about Otl Aicher who was a German graphic designer and typographer. He is best known for having designed pictograms for the 1972 Summer Olympics in Munich. In this book, the text is set in Univers, a typeface designed by Adrian Frutiger. I gathered all the contents related to his life and works from several books and online websites. This book is an expression of my respect and admiration for the monumental works of Otl Aicher