Meet JB Choi, a UI/UX and Visual Designer based in London. With a multidisciplinary background spanning Human-Computer Interaction, Creative Computing, Psychology, and Business Strategy, JB brings a unique perspective
National Mustard Museum
Design you can taste. Yellow you can feel.
Spreading the Gold:
Rebranding the World’s Sharpest Museum
Wisconsin’s National Mustard Museum is home to 6,090 jars of "yellow gold" from across the globe. My mission was to create an identity that sticks. The new branding focuses on one simple, satisfying action: the spread.
Why round? Because whether it's on a pretzel or a bratwurst, a good spread always finds its curves. By using circular shapes in the logo and primary typeface, I transformed the "tangy" museum into a warm, inviting space for families and children. It’s professional branding with a friendly dollop of fun.
Rebranding the World’s Sharpest Museum
Wisconsin’s National Mustard Museum is home to 6,090 jars of "yellow gold" from across the globe. My mission was to create an identity that sticks. The new branding focuses on one simple, satisfying action: the spread.
Why round? Because whether it's on a pretzel or a bratwurst, a good spread always finds its curves. By using circular shapes in the logo and primary typeface, I transformed the "tangy" museum into a warm, inviting space for families and children. It’s professional branding with a friendly dollop of fun.
Exhibition Invitation
Exhibition Catalog
