JB Choi is a UX/UI + Digital Brand Designer based in NYC, originally from Seoul, South Korea. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.
National Mustard Museum
Can mustard be more than delicious?
The National Mustard Museum is unusual in Wisconsin, boasting a large display of about 6,090 mustards from all 50 states and more than 70 countries. I created a new identity for this museum focusing on the core value of the mustard spread. The key concept is how we spread mustard on signature foods. I used a round shape for the logo and the primary typeface because the mustard spread affects the round figure fundamentally. And it can give a friendly feeling to children and family who are the main targets of the museum.
Exhibition Invitation
Exhibition Catalog
