National Mustard Museum
![](https://freight.cargo.site/t/original/i/d79db584ef95591fc8bd500232419b5cc66354a4d704730865ca28672ad97926/Screen-Shot-2019-03-08-at-12.31.01-AM.png)
Can mustard be more than delicious?
The National Mustard Museum is unusual in Wisconsin, boasting a large display of about 6,090 mustards from all 50 states and more than 70 countries. I created a new identity for this museum focusing on the core value of the mustard spread. The key concept is how we spread mustard on signature foods. I used a round shape for the logo and the primary typeface because the mustard spread affects the round figure fundamentally. And it can give a friendly feeling to children and family who are the main targets of the museum.
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Exhibition Invitation
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Exhibition Catalog
![](https://freight.cargo.site/t/original/i/348e7d2d60343abd0ba52589475d0fe7dccd681c154dc7c051ae63b6b0eac3fc/Catalog-Mock-up.png)
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