JB Choi is a digital product designer having a background in human-computer interaction, psychology, digital branding.











 
                       


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Moe’s Cafe








How can the signature dish be shown in the logo?



I rebranded Moe’s Cafe, the School of Visual Arts cafeteria frequented by many students. In creating a new identity, I focused on what would come up when students think about this place. And the final logo was inspired by BLT Sandwich, the most popular signature dish of the cafeteria.