JB Choi is a UI/UX + Digital Brand Designer. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.
Moe’s Cafe
How can the signature dish be shown in the logo?
I rebranded Moe’s Cafe, the School of Visual Arts cafeteria frequented by many students. In creating a new identity, I focused on what would come up when students think about this place. And the final logo was inspired by BLT Sandwich, the most popular signature dish of the cafeteria.
