JB Choi is a UX/UI + Digital Brand Designer based in NYC, originally from Seoul, South Korea. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.











 
                       


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Livestick










Wanna make your lipstick easily with your phone?



When people buy lipstick online, they often fail to buy the right one that matches their lips well because it is hard for customers to imagine online which color will go well with their lips. Livestick is an app offering a virtual experience to order a custom lipstick.























LIVESTICK Ad Video





LIVESTICK Full Video