JB Choi is a UI/UX + Digital Brand Designer based in NYC. With a background spanning human-computer interaction, psychology, and business strategy,
JB brings a unique perspective to crafting engaging and user-centric designs.
 
                       
Healthfirst






Company Intro








Role









Email Component System Project

Previous Email Design
































How Might We











Solution











Research for Reference














First Prototype





Key Feedback on the First Prototype






Second Prototype




Key Feedback on the Second Prototype








Final Result


















Module System Using Figma Auto Layout, Boolean & Variant
— Setting Align








Module System Using Figma Auto Layout, Boolean & Variant
— Setting Color








Module System Using Figma Auto Layout, Boolean & Variant
— Setting Content & Space







Launched Design






Caregiver Landing Page







First Prototype






Second Prototype







Third Prototype







Final Result













Broker Communication Email Template












Women’s Health Email







Healthfirst Cares Powered by Welldoc App Email







Other Brand Design Projects

Essential Plans Brochure












Guide to Home Care Brochure












Envelope & Letter for Medicare Enrollment













Signature Medicare Portfolio Reference Document









Cover Letter & Plan Info








Provider/Pharmacy Directory Cover








Journal Ad








Postcard








Member’s Benefit Card







Recruitment Flyer








Trailblazer Recognize Relaunch Poster