JB Choi is a UX/UI + Digital Brand Designer based in NYC, originally from Seoul, South Korea. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.











 
                       


Home     Resume     LinkedIn
Digital Zoo

Have you ever been to the zoo in the wild?















Digital Zoo is an imaginary zoo I designed. It is located in American Museum of Natural History.

It has a physical space which consists of many rooms.

Each room shows different type of animals in the wild in real time through the digital screen.

The purpose of Digital Zoo is to make people experience the wild even if they are actually in the city. And it can also protect wild animals.

I designed everything using Cinema 4D.





Let’s go to the penguin world !







Here are wild elephants !