JB Choi is an interaction designer having a background in proudct design, branding, psychology, and business strategy.


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How can cherry blossom tree branches be transformed
into typeface?

I designed a decorative typeface named Destiny based on my own grid system which consists of a square and two circles. Inspired by the cherry blossom tree branches, I created the typeface look both organic and geometric with thin lines. In the system, most letters have two circular lines in common which share a space of a quarter circle and keep their distance constant like parallel lines. These two parallel lines were the reason why I named the typeface Destiny, because those two lines are destined never to meet each other by the system.