Meet JB Choi, a UI/UX and Visual Designer based in London. With a multidisciplinary background spanning Human-Computer Interaction, Creative Computing, Psychology, and Business Strategy, JB brings a unique perspective












 
                       
Destiny





Can two lines fall in love if they are destined never to touch?




Destiny: Where Geometry Meets its Fate

I designed Destiny, a decorative typeface born from a precise grid system of a single square and two circles. Inspired by the delicate, organic reaching of cherry blossom branches, I crafted a visual language that balances thin, airy lines with geometric rigor.

The core of the system lies in its two parallel circular lines that share a quarter-circle path, maintaining a constant, haunting distance. This structural constraint is exactly why I named it Destiny: in this typographic world, these two lines are forever bound together, yet destined never to meet. It is a typeface defined by elegant proximity and inevitable separation.