JB Choi is a UX/UI + Digital Brand Designer based in NYC, originally from Seoul, South Korea. With a background spanning human-computer interaction, psychology, and business strategy, JB brings a unique perspective to crafting engaging and user-centric designs.











 
                       


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7 Deadly Sins Chocolate

How about if chocolate have emotions?



7 Deadly Sins Chocolate is the unique chocolate brand.  Each sin relates to a flavor of chocolate and also has its own typographic design and an expression of the eyes that maximize the identity.